AdStage, agency, Attribution, Facebook Ads, Paid Social, #PPCPodcast, Social, The PPC Show, The PPC Show [Podcast]

Facebook Ads and How to Make Them Work for You

Since its launch, Facebook Ads have become one of the most powerful customer acquisition channels.

Facebook Ads, Messenger Ads, Social, Social Advertising

The Ultimate Guide to Facebook Messenger Ads

Here at AdStage we're really excited to experiment with Facebook Messenger ads. Chatbots have taken off big time and 2017 has been tipped to be the year they move into mass ...

Facebook Ads, Facebook advertising, Facebook Boosted Posts, ROI, Social

Facebook Dark Posts vs Boosted Posts: Which Has the Best ROI

You already know Facebook is a powerful and necessary channel in your digital marketing strategy from reading reports, but with each different Facebook ad type, which will get ...

Automation, Facebook Ads, PPC Ads, PPC Automation, Rotations, Social Creative

How to Fight Ad Fatigue and Keep Ads Fresh

The fact that US digital ad spending reached $72.09 billion last year means consumers are getting hit with more ads in more places than they ever have before. Marketers would ...

Conversion Tracking, Facebook Ads, Facebook advertising, Facebook guide, Facebook pixel, Social

How to Migrate to the New Facebook Pixel

Starting February 15, 2017, Facebook changed its pixel game. You'll no longer be able to create Facebook ads or track conversions with the conversion tracking pixel. While it ...

Facebook Ads, Facebook Audience Network, In-Stream Video Ads, PPC, PPC News, Social, social ppc

Facebook In-Stream Video Ads as a Placement

Facebook is enhancing its Audience Network with its latest release of In-Stream Video Ads. This added placement is not only for mobile, but also available on desktop as well. ...

Business Manager, Campaign Planner, Facebook, Facebook Ads, Social, Social Media Advertising

How to Take Advantage of Facebook Campaign Planner

Facebook Campaign Planner Now Available in Business Manager for Facebook and Instagram The latest addition to Business Manager is the Facebook Campaign Planner "a standalone ...

Facebook Ads, Facebook Relevance Score, LinkedIn Ads, LinkedIn Conversion Tracking, Product Updates, Search, Social

What’s New with AdStage in October

September was a big month in AdStage and we're excited to share all the network specific releases that will help you get the most out of your paid advertising efforts. After ...

Advertising, Audience Targeting, Custom Audiences, Engagement Custom Audiences, Facebook Ads, Social, Social Media Advertising

Everything You Need to Know: Facebook Engagement Custom Audiences

Facebook Custom Audiences for Engagement Facebook recently released another enhancement to Custom Audience targeting, Engagement Custom Audiences. The Facebook Engagement ...

Advertising, Facebook Ads, Social, Social Ads, Twitter Ads

How to Increase Engagement with Top Prospects Using Social Ads

This is part II of our four part series, “How to Drive B2B Pipeline with Social Ads”. In Part I we discussed how to generate scalable revenue by targeting the right prospects. ...