Advertising, Facebook Ads, Facebook Audience Insights, LinkedIn Ads, LinkedIn Sponsored Content, Mobile Ad Campaigns, Mobile Advertising, Social, Social Media Advertising, Twitter Ads, Twitter Cards

How to Do Mobile Social Media Advertising the Right Way

Social Media Advertising: Why You Need to Keep Up with Mobile Demand It’s an end of an era — mobile media consumption officially surpasses desktop. In fact, the mobile ...

Advertising, Facebook Ads, Mobile Advertising, Mobile Video Ads, Paid Social, Social

How to Use Facebook Mobile Video Ads for Powerful KPI Lift

Video on Facebook is on the rise. The social media network recently reported users consume 100 million hours of video daily, and by 2020 75% of those hours will come from ...

Advertising, conversion rates, Detailed Targeting, Facebook Ads, Social

How I Get Over 60% Conversion Rates On My Home Page With Facebook Ads Overlap Targeting (And How You Can Too)

Yes, it’s true. And yes, it’s repeatable. I know most case studies selectively showcase the best results and hide the failures that happened along the way. In this case, I’ll ...

Advertising, Facebook Ads, Social

Shave Cost Per Conversion with Facebook’s Breakout Metrics

One of the most common questions I hear asked about Facebook Ads is, “how should I setup my ad sets?” At a macro level, the structure of your account should be able to provide ...

AdStage, Advertising, Facebook Ads, Instagram Ads

Instagram Ads: Best Practices For New Advertisers

Facebook recently enabled access to Instagram ads as a placement to all advertisers via Power Editor and the Facebook Ads API. As an Ads API partner, we are excited to offer ...

Advertising, Facebook Ads, Social

An In-Depth Look at Facebook’s Lead Ads

It’s been a big quarter for new releases in Facebook Ads. First, the platform opened up Instagram as a new advertising placement. Now, they just announced that their highly ...

Advertising, Facebook Ads, Mobile Advertising, Retargeting, Social, Twitter Ads

Mastering Mobile App Engagement Ads

As a mobile marketer, one of your main responsibilities is getting people to engage with your company’s mobile app. Building awareness to increase installs is important, but ...

A/B Testing, Facebook Ads, Facebook Ads Reporting, Social

4 Ways to Get Real Results From Your Facebook Ads

Over the last few years it has become apparent that Facebook expects marketers to present users with a visually appetizing reason to engage with their company’s ad. Nowadays, ...

Advertising, Facebook Ads, Remarketing, Retargeting, Social, Social Advertising

The Complete Comparison Guide for Retargeting on Facebook

When retargeting users through Facebook Ads, you have two options: You can use either Custom Audiences, or Facebook Exchange (FBX). But which option should you pick? Overall, ...

Advertising, Facebook Ads, LinkedIn Ads, Marketo, Social

How to Use Marketo’s Ad Bridge to Nurture Leads

New lead generation can be one of the most inefficient forms of B2B advertising; especially if the prospect has never heard of your company. A report from Forrester cites that ...