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    Advertising, Facebook Ads, Social, Social Ads, Twitter Ads

    How to Increase Engagement with Top Prospects Using Social Ads

    This is part II of our four part series, “How to Drive B2B Pipeline with Social Ads”. In Part I we discussed how to generate scalable revenue by targeting the right prospects. ...

    Advertising, Facebook Ads, Facebook Audience Insights, LinkedIn Ads, LinkedIn Sponsored Content, Mobile Ad Campaigns, Mobile Advertising, Social, Social Media Advertising, Twitter Ads, Twitter Cards

    How to Do Mobile Social Media Advertising the Right Way

    Social Media Advertising: Why You Need to Keep Up with Mobile Demand It’s an end of an era — mobile media consumption officially surpasses desktop. In fact, the mobile ...

    Advertising, Facebook Ads, Mobile Advertising, Mobile Video Ads, Paid Social, Social

    How to Use Facebook Mobile Video Ads for Powerful KPI Lift

    Video on Facebook is on the rise. The social media network recently reported users consume 100 million hours of video daily, and by 2020 75% of those hours will come from ...

    Advertising, conversion rates, Detailed Targeting, Facebook Ads, Social

    How I Get Over 60% Conversion Rates On My Home Page With Facebook Ads Overlap Targeting (And How You Can Too)

    Yes, it’s true. And yes, it’s repeatable. I know most case studies selectively showcase the best results and hide the failures that happened along the way. In this case, I’ll ...

    Advertising, Facebook Ads, Social

    Shave Cost Per Conversion with Facebook’s Breakout Metrics

    One of the most common questions I hear asked about Facebook Ads is, “how should I setup my ad sets?” At a macro level, the structure of your account should be able to provide ...

    AdStage, Advertising, Facebook Ads, Instagram Ads

    Instagram Ads: Best Practices For New Advertisers

    Facebook recently enabled access to Instagram ads as a placement to all advertisers via Power Editor and the Facebook Ads API. As an Ads API partner, we are excited to offer ...

    Advertising, Facebook Ads, Social

    An In-Depth Look at Facebook’s Lead Ads

    It’s been a big quarter for new releases in Facebook Ads. First, the platform opened up Instagram as a new advertising placement. Now, they just announced that their highly ...

    Advertising, Facebook Ads, Mobile Advertising, Retargeting, Social, Twitter Ads

    Mastering Mobile App Engagement Ads

    As a mobile marketer, one of your main responsibilities is getting people to engage with your company’s mobile app. Building awareness to increase installs is important, but ...

    A/B Testing, Facebook Ads, Facebook Ads Reporting, Social

    4 Ways to Get Real Results From Your Facebook Ads

    Over the last few years it has become apparent that Facebook expects marketers to present users with a visually appetizing reason to engage with their company’s ad. Nowadays, ...

    Advertising, Facebook Ads, Remarketing, Retargeting, Social, Social Advertising

    The Complete Comparison Guide for Retargeting on Facebook

    When retargeting users through Facebook Ads, you have two options: You can use either Custom Audiences, or Facebook Exchange (FBX). But which option should you pick? Overall, ...