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    Facebook Ads, PPC, PPC News, Social, Facebook Audience Network, social ppc, In-Stream Video Ads

    Facebook In-Stream Video Ads as a Placement

    Facebook is enhancing its Audience Network with its latest release of In-Stream Video Ads. This added placement is not only for mobile, but also available on desktop as well. ...

    Facebook Ads, Social, Social Media Advertising, Campaign Planner, Business Manager, Facebook

    How to Take Advantage of Facebook Campaign Planner

    Facebook Campaign Planner Now Available in Business Manager for Facebook and Instagram The latest addition to Business Manager is the Facebook Campaign Planner "a standalone ...

    Facebook Ads, LinkedIn Ads, LinkedIn Conversion Tracking, Social, Facebook Relevance Score, Product Updates, Search

    What’s New with AdStage in October

    September was a big month in AdStage and we're excited to share all the network specific releases that will help you get the most out of your paid advertising efforts. After ...

    Advertising, Custom Audiences, Engagement Custom Audiences, Facebook Ads, Social, Social Media Advertising, Audience Targeting

    Everything You Need to Know: Facebook Engagement Custom Audiences

    Facebook Custom Audiences for Engagement Facebook recently released another enhancement to Custom Audience targeting, Engagement Custom Audiences. The Facebook Engagement ...

    Advertising, Facebook Ads, Social, Social Ads, Twitter Ads

    How to Increase Engagement with Top Prospects Using Social Ads

    This is part II of our four part series, “How to Drive B2B Pipeline with Social Ads”. In Part I we discussed how to generate scalable revenue by targeting the right prospects. ...

    Advertising, Facebook Ads, Facebook Audience Insights, LinkedIn Ads, LinkedIn Sponsored Content, Mobile Advertising, Social, Social Media Advertising, Twitter Ads, Twitter Cards, Mobile Ad Campaigns

    How to Do Mobile Social Media Advertising the Right Way

    Social Media Advertising: Why You Need to Keep Up with Mobile Demand It’s an end of an era — mobile media consumption officially surpasses desktop. In fact, the mobile ...

    Advertising, Facebook Ads, Mobile Advertising, Mobile Video Ads, Paid Social, Social

    How to Use Facebook Mobile Video Ads for Powerful KPI Lift

    Video on Facebook is on the rise. The social media network recently reported users consume 100 million hours of video daily, and by 2020 75% of those hours will come from ...

    Advertising, Detailed Targeting, Facebook Ads, Social, conversion rates

    How I Get Over 60% Conversion Rates On My Home Page With Facebook Ads Overlap Targeting (And How You Can Too)

    Yes, it’s true. And yes, it’s repeatable. I know most case studies selectively showcase the best results and hide the failures that happened along the way. In this case, I’ll ...

    Advertising, Facebook Ads, Social

    Shave Cost Per Conversion with Facebook’s Breakout Metrics

    One of the most common questions I hear asked about Facebook Ads is, “how should I setup my ad sets?” At a macro level, the structure of your account should be able to provide ...

    AdStage, Advertising, Facebook Ads, Instagram Ads

    Instagram Ads: Best Practices For New Advertisers

    Facebook recently enabled access to Instagram ads as a placement to all advertisers via Power Editor and the Facebook Ads API. As an Ads API partner, we are excited to offer ...