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    Advertising, Facebook Ads, LinkedIn Ads, Marketo, Social

    How to Use Marketo’s Ad Bridge to Nurture Leads

    New lead generation can be one of the most inefficient forms of B2B advertising; especially if the prospect has never heard of your company. A report from Forrester cites that ...

    AdStage, Advertising, Facebook Ads, Google Analytics, PPC News, Search, Social, Social Advertising

    Google Analytics Integration, Facebook Automated Bidding, PDF Reports, and More Come to AdStage

    This month in AdStage: Create custom Google Analytics reports, automate bidding on Facebook, save your global dashboard tables as a PDF, and more!

    Advertising, Facebook Ads, Social, Social Advertising, Twitter Ads, Video Ads

    Rack Up Video Views Using Facebook and Twitter Ads

    As additional businesses start to dabble in social media, it’s becoming more elusive to capture audience attention. Enter the rise of native video. Video offers a highly ...

    AdStage, Advertising, Facebook Ads, Social, Social Advertising

    Reach Niche Audiences with Overlap Targeting for Facebook Ads

    This week, we’ve released Overlap Targeting for Facebook Ads, a powerful new feature that lets advertisers combine targeting to reach niche audiences.

    Facebook Ads, Facebook advertising, Social, Social Advertising

    Optimizing Facebook Ads for Lead Generation

    After crafting your campaign, placing the conversion code and assigning a budget, it’s time to take it live. Cue the fireworks and office cake. Once the celebration subsides, ...

    Advertising, Facebook Ads, Social

    Facebook Business Manager: A Comprehensive Guide

    Facebook Business Manager Unveiled Anyone who has been part of an agency or large internal organization that managed Facebook Ads in its early years can attest to how vigilante ...

    Analytics, Facebook Ads, Google Analytics, Social, Social Advertising

    How to Analyze Facebook Ad Performance In Google Analytics

    Facebook rolled out dayparting functionality so you can now optimize campaigns by turning ads off during the times of day or week when they’re less profitable. It’s a great way ...

    Facebook Ads, PPC News, Social

    Facebook Releases Audience Network to Everyone

    Facebook recently announced on their Business blog that its new Audience Network is now available to all advertisers. Below, I’ll answer common questions about this new ...

    Advertising, Facebook Ads, Social Advertising

    When to Use: Sponsored Posts vs. Unpublished Posts

    One of the biggest advantages of advertising on Facebook is its strong incorporation of native advertising within the Newsfeed. Native ads appear and function like organic ...

    Facebook Ads, News, Social, Social Advertising

    How to Structure Facebook Ad Campaigns

    Bids are moving from the ad level to the ad set level. Are you prepared to take advantage of this change to structure?