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    Facebook Ads, The PPC Show, Twitter Ads, This Week in Ad News, Google Ads, Microsoft Advertising

    Facebook Updates Video Ad Metrics

    Welcome to This Week in Ad Tech, AdStage's weekly news roundup. Here're the top headlines for the week of July 30th - August 3rd, 2018.

    Facebook Ads

    How B2B Marketers Can Use Facebook Video Ads to Drive Leads

    “No one uses Facebook anymore.” “Facebook doesn’t work for B2B.” Do these comments sound familiar? Chances are that you’ve heard someone say them to you IRL or you’ve read them ...

    Facebook Ads, The PPC Show, This Week in Ad News, Google Ads

    Facebook Lost One Million Active Users to GDPR

    Welcome to This Week in Ad Tech, AdStage's weekly news roundup. This week Facebook and Google report on earnings, Snapchat opens a private marketplace for ads in Discover ...

    Facebook Ads, The PPC Show

    Facebook Political Ads: How We Got a Mayor Elected [PODCAST]

    Welcome to episode #91 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Louis Belpaire, Director of Paid Media and ...

    Facebook Ads

    5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition

    Last week, Facebook shipped a new feature which allows anyone to see the ads any business is running on the platform. This is designed to bring more transparency to ads and ...

    Facebook Ads

    How to Spend Less on Facebook Ads with Automated Rules [Case Study]

    Performance marketing is about achieving the best results at the lowest cost. It sounds simple, but managing ad budgets can be tricky -- especially today, when the costs of ...

    Facebook Ads, Benchmark Reports

    Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

    For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM ...

    Facebook Ads, The PPC Show

    Trusting the Facebook Algorithm To Deliver Results

    Welcome to episode #84 of The PPC Show. This is the second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook ...

    Facebook Ads, The PPC Show

    Recent Facebook Changes and The Impact on Advertisers

    Welcome to episode #83 of The PPC Show, where we interview the best and brightest in paid marketing. Over the next two weeks we'll be joined by Merry Morud, Associate Creative ...

    Facebook Ads

    ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

    Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...