AdStage, Advertising, Facebook Ads, Google Analytics, PPC News, Search, Social, Social Advertising

Google Analytics Integration, Facebook Automated Bidding, PDF Reports, and More Come to AdStage

This month in AdStage: Create custom Google Analytics reports, automate bidding on Facebook, save your global dashboard tables as a PDF, and more!

Advertising, Facebook Ads, Social, Social Advertising, Twitter Ads, Video Ads

Rack Up Video Views Using Facebook and Twitter Ads

As additional businesses start to dabble in social media, it’s becoming more elusive to capture audience attention. Enter the rise of native video. Video offers a highly ...

AdStage, Advertising, Facebook Ads, Social, Social Advertising

Reach Niche Audiences with Overlap Targeting for Facebook Ads

This week, we’ve released Overlap Targeting for Facebook Ads, a powerful new feature that lets advertisers combine targeting to reach niche audiences.

Facebook Ads, Facebook advertising, Social, Social Advertising

Optimizing Facebook Ads for Lead Generation

After crafting your campaign, placing the conversion code and assigning a budget, it’s time to take it live. Cue the fireworks and office cake. Once the celebration subsides, ...

Advertising, Facebook Ads, Social

Facebook Business Manager: A Comprehensive Guide

Facebook Business Manager Unveiled Anyone who has been part of an agency or large internal organization that managed Facebook Ads in its early years can attest to how vigilante ...

Analytics, Facebook Ads, Google Analytics, Social, Social Advertising

How to Analyze Facebook Ad Performance In Google Analytics

Facebook rolled out dayparting functionality so you can now optimize campaigns by turning ads off during the times of day or week when they’re less profitable. It’s a great way ...

Facebook Ads, PPC News, Social

Facebook Releases Audience Network to Everyone

Facebook recently announced on their Business blog that its new Audience Network is now available to all advertisers. Below, I’ll answer common questions about this new ...

Advertising, Facebook Ads, Social Advertising

When to Use: Sponsored Posts vs. Unpublished Posts

One of the biggest advantages of advertising on Facebook is its strong incorporation of native advertising within the Newsfeed. Native ads appear and function like organic ...

Facebook Ads, News, Social, Social Advertising

How to Structure Facebook Ad Campaigns

Bids are moving from the ad level to the ad set level. Are you prepared to take advantage of this change to structure?

Automation, Bing Ads, Facebook Ads, Google AdWords, LinkedIn Ads, Search, Social

Automate Campaign Management Tasks Across AdWords, Bing, Facebook & LinkedIn

Managing ad campaigns can get pretty repetitive when you need to run through the same handful of steps every time you optimize a campaign. And when going through these steps is ...