Facebook, Facebook Ads, Facebook advertising, Paid Social, Social

Ignoring the Funnel: The Unlikely Facebook Ads Strategies That Work

When it comes to Facebook Ads, there are a lot of tried-and-true practices that work for obvious reasons a vast majority of the time. But then there are those exciting ...

Benchmark Report, Benchmark Reports, Facebook, Facebook Ads, Facebook advertising

Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

For Q4 2017, we've analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3'17, we ...

Automation, Facebook, Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising

Facebook Ad Fatigue: How to Keep Your Ads Fresh

It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...

Conversion Tracking, Facebook Ads, Facebook advertising, PPC News, Social

Quick Guide to Facebook Offline Conversions

Attribution is one of the toughest parts of the marketing cycle to measure (we’ve even proposed ways to help solve the problem). According to attribution software company ...

Facebook Ads, Facebook advertising, Facebook Boosted Posts, ROI, Social

Facebook Dark Posts vs Boosted Posts: Which Has the Best ROI

You already know Facebook is a powerful and necessary channel in your digital marketing strategy from reading reports, but with each different Facebook ad type, which will get ...

Advertising, Facebook advertising, Facebook Boosted Posts, Facebook Posts, PPC, PPC Advertising, Social

6 Reasons Why I Started Boosting Facebook Posts

Facebook had over 1.86B active users at the end of 2016, and its News Feed real estate has become a hot commodity. Between your friends’ content and paid advertising, Facebook ...

Conversion Tracking, Facebook Ads, Facebook advertising, Facebook guide, Facebook pixel, Social

How to Migrate to the New Facebook Pixel

Starting February 15, 2017, Facebook changed its pixel game. You'll no longer be able to create Facebook ads or track conversions with the conversion tracking pixel. While it ...

Facebook Ads, Facebook advertising, Social, Social Advertising

Optimizing Facebook Ads for Lead Generation

After crafting your campaign, placing the conversion code and assigning a budget, it’s time to take it live. Cue the fireworks and office cake. Once the celebration subsides, ...

Facebook, Facebook Ads, Facebook advertising

Learn About Facebook oCPM Bidding

What is Facebook oCPM Bidding oCPM, or Optimized Cost Per Mille, is Facebook's most flexible ad bid type to date. This CPM hybrid, allows an advertiser to set max bids based on ...

Facebook, Facebook Ads, Facebook advertising

Facebook Ads Audit Checklist [2017 Edition]

You might be able to run the same old PPC ads on the same old search keywords without any significant dip in volume, but you won't get away with that with Facebook Ads since ...