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    PPC Metrics, Benchmark Report, Lead Generation, Facebook guide

    Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Facebook just can’t seem to stay out of the news these days, especially when it comes to data collection methods and privacy concerns. But that didn’t stop the social media ...

    PPC Metrics, Benchmark Report, Lead Generation, Facebook guide

    Facebook Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

    In Q3 2018, we analyzed over 3.4 billion impressions and over 48 million clicks across Facebook News Feed, Audience Network, and Messenger to surface median CPC, CPM, and CTR ...

    Facebook Ads, Social, PPC Automation, Facebook, Facebook guide

    The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization

    I joined JD a few months ago on the PPC Show podcast to talk about my experience using Facebook’s campaign budget optimization feature which was (at the time) just starting to ...

    PPC News, Social, Facebook guide, Facebook Lookalike Audiences

    Quick Guide to Facebook Value-Based Lookalike Audiences

    Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level ...

    Facebook Ads, Facebook advertising, Social, Facebook pixel, Conversion Tracking, Facebook guide

    How to Migrate to the New Facebook Pixel

    Starting February 15, 2017, Facebook changed its pixel game. You'll no longer be able to create Facebook ads or track conversions with the conversion tracking pixel. While it ...