Benchmark Report, Lead Generation, Facebook guide, PPC Metrics

Facebook Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

In Q3 2018, we analyzed over 3.4 billion impressions and over 48 million clicks across Facebook News Feed, Audience Network, and Messenger to surface median CPC, CPM, and CTR ...

Facebook, Facebook Ads, Facebook guide, PPC Automation, Social

The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization

I joined JD a few months ago on the PPC Show podcast to talk about my experience using Facebook’s campaign budget optimization feature which was (at the time) just starting to ...

Facebook guide, Facebook Lookalike Audiences, PPC News, Social

Quick Guide to Facebook Value-Based Lookalike Audiences

Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level ...

Conversion Tracking, Facebook Ads, Facebook advertising, Facebook guide, Facebook pixel, Social

How to Migrate to the New Facebook Pixel

Starting February 15, 2017, Facebook changed its pixel game. You'll no longer be able to create Facebook ads or track conversions with the conversion tracking pixel. While it ...