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    Facebook Ads, ROI, Facebook pixel, Facebook Relevance Score, Digital Advertising, Facebook Lookalike Audiences, Marketing Analytics

    4 Facebook Metrics That will Help You Create the Most Effective Ads

      Before we jump into the Facebook metrics experts say really matter, let’s pull back and define the nebulous “most effective” as it relates to this particular article. Here, ...

    Facebook Ads, Facebook advertising, Social, Facebook pixel, Conversion Tracking, Facebook guide

    How to Migrate to the New Facebook Pixel

    Starting February 15, 2017, Facebook changed its pixel game. You'll no longer be able to create Facebook ads or track conversions with the conversion tracking pixel. While it ...