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    Facebook Ads, PPC, Digital Advertising, Display Advertising, Google Ads

    How To + Tools to Set Your PPC Campaign Budget

    When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t yield you what you want. ...

    Digital Advertising, Display Advertising, Google Ads

    17 Links to Help Lower Your Google CPC

    It's the challenge marketers spend just about every day of their careers battling: getting the right numbers up and the right numbers down. But how far up, and how far down, ...

    Digital Advertising, Display Advertising, Google Ads

    How to Use Google's New Responsive Display Ads Features in Your Next Campaign

    Google’s Responsive Display Ads have been available for several months now, and marketers have embraced the ad type with open arms, namely because they make creating a host ...

    Benchmark Report, Lead Generation, Search Advertising, Google Ads

    Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our calculations found that costs and ...

    Benchmark Report, Lead Generation, Search Advertising, Google Ads

    How do your numbers compare? Google Ads Benchmarks in Q3 2018

    In Q3 2018, we analyzed over 2.4 billion impressions and nearly 22 million clicks across Google Ads Search and Google Display Network to calculate median CPC, CPM, and CTR for ...

    The PPC Show, Google Ads

    How to Navigate the Change from Google AdWords to Google Ads

    Google ad products recently had, perhaps, the biggest rebrand since the Starbucks Coffee brand dropped the word “coffee” from its name in 2011 and became just “Starbucks.”

    The PPC Show, Google Ads

    How to Create Non-Boring Google Text Ads

    Welcome to episode #93 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Joe Martinez, Director of Paid Media and Community ...

    PPC News, AdWords, Google Ads

    Key Takeaways From Google Marketing Live in 280 Characters or Less

    At Google Marketing Live in San Jose last week, Google announced a slew of new features. All are loaded with AI and machine learning, which means that search advertising is ...