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    Google Ads, Benchmark Reports

    Google Ads CPC, CPM, & CTR Benchmarks

    After several quarters of slowing growth, Alphabet reported strong ad revenue growth in Q2, claiming a 22% increase year over year. While many factors are likely in play, ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Yahoo Gemini, Google Ads, Benchmark Reports, Microsoft Advertising

    AdStage’s Paid Media Benchmark Report

    If you’re already familiar with our quarterly benchmarks, this one will look quite different to you. For Q2, we dug deep on Facebook’s various ad units, including News Feed, ...

    Google Ads

    Google Ads FAQ

    Not everyone has all the answers all the time. Even the most seasoned marketers can get overloaded and encounter a mind blank from time to time. To help you through those ...

    Google Ads

    Managing Your Google Ads Budget

    Wouldn’t it be great if you had an unlimited Google Ads budget that you could just run wild with? Not in this world! Marketers are constantly trying to figure out just how ...

    Google Ads

    Google Ads Conversion Tracking Guide

    For marketers, it’s always an exciting event when you see people clicking on your ads. But that’s just the very beginning of what we need to track, record, and revise. Once ...

    Google Ads

    Tips on Creating Successful Google Text Ads

    Google Text Ads seem so simple, but every marketer knows there’s a special formula one must follow to make yours rise above the rest. Especially when you don’t have the ...

    Google Ads

    Google Dynamic Search Ads Refresher

    Google debuted Dynamic Search Ads at the end of 2011, and they quickly became a favorite ad unit for marketers since they’re super easy to set up, and have a lot of important ...

    Google Ads

    Guide to Google Ads Bidding Strategies

    Bidding on any advertising platform is a test, tweak, and iterate conundrum. Especially with Google Ads since there are so. many. options. And what might work amazingly for ...

    Google Ads

    Google Partners Explained

    Becoming a certified Google Partner is a little like earning a Boy Scout or Girl Scout badge. You put some work in until you’re recognized with a little patch or medallion ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Yahoo Gemini, Google Ads, Benchmark Reports, Microsoft Advertising

    AdStage’s Paid Media Benchmark Report Q1 2019 Archive

    After the rush of Q4’s holiday season, Q1 is often a time of getting back “normal.” To determine what that means for marketers, we compiled 13 billion impressions and over ...