When you scale your AdWords accounts, you start to find even some of the most basic tasks start to take up huge amounts of time. I remember stepping...
[The PPC Show] Episode 33: Andrew Goodman, Founder of Page Zero
The Latest and Greatest in Adwords News In this episode, we were excited to talk about the latest and greatest in Adwords news with the author of one...
How to Use Long-Tail Keywords that Convert
Google has been rolling out a lot of big changes with huge implications for pay-per-click marketing. Just this year, we have expanded text ads,...
New AdWords Cross-Device Reports: 3 Things You Need to Know
How to Boost ROI with New AdWords Cross-Device Attribution Reports Over the past decade, the rise of mobile usage has made it extremely difficult to...
Top 5 Ways To Use The New AdWords Device Bidding
How to improve your campaigns with Google's new AdWords device bidding feature Learn how the new AdWords device bidding tools can help you improve...
What are Expanded Text Ads (ETAs)?
The New Normal: Expanded Text Ads Google announced a big change to AdWords back in May and in July the official rollout felt like Christmas came...
Google Ads, Microsoft Advertising
How to Conduct Quarterly Audit on Your PPC Accounts
So you created an ad account last quarter and it’s still running ads. You’re still good to go, right? Well, if you’d like to avoid wasting spend and...
The 5 Best AdWords Automated Rules
Managing ad campaigns can be pretty tedious, especially when your time is spent making the same campaign changes on a daily, weekly, and monthly...
Twitter Ads, Google Ads, This Week in Ad News
AdWords Attribution, Takeaways from Mary Meeker, and more...
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.
Instagram Ads, Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News
Facebook is the #1 news source, Activewear ads takeover Snapchat, and more...
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.