Yahoo Gemini, Twitter Ads, Google Ads, This Week in Ad News

This Week in Ad Tech: Guide to Twitter Ads, Apple Makes iAd Programmatic, Planning a 2015 PPC Strategy & More...

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos,...

Facebook Ads, Yahoo Gemini, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News

Do's and Don'ts of Twitter Ads, Google DoubleClick Outage, Competitive PPC & More...

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos,...

Facebook Ads, Google Ads, Microsoft Advertising, This Week in Ad News

Guide to Facebook Business Manager, New Google Ads Patent, How to Target Facebook Ads and More...

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos,...

Google Ads

How to Improve Your Targeting with Google's New Custom Affinity Audiences

Last week, Google announced that Custom Affinity Audiences is available for everyone on the Google Display Network. Google’s Custom Affinity...

LinkedIn Ads, Facebook Ads, Twitter Ads, Google Ads, This Week in Ad News

This Week in Ad Tech: Week of October 7, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos,...

Google Ads

Analyze Your PPC Competition with AdWords Auction Insights

Have you ever searched Google to see which of your competitors also appear for the keywords you’re bidding on? You can get a much clearer picture...

Google Ads

AdSense For Shopping: How To Organize Your Shopping Campaigns To Compete

Google just announced its expansion of Product Listing Ads into AdSense for shopping, allowing shopping ads to run next to content on retail...

Google Ads

AdWords Callouts: The Must-Have Ad Extension

Move over, sitelinks. We have a new contender in the battle for AdWords extension prominence. In this post, I'll show you what callouts are and...

Google Ads

How to Reach the Right Customers with AdWords

New customers, past customers and your competitor's customers. Each of these customer types could be eligible to see your ads, but each of them...

LinkedIn Ads, Facebook Ads, Google Ads, Microsoft Advertising

Automate Campaign Management Tasks Across AdWords, Bing, Facebook & LinkedIn

Managing ad campaigns can get pretty repetitive when you need to run through the same handful of steps every time you optimize a campaign. And...