Access Google AdWords On Your iPad with AdStage
SEM managers have long desired a way to access AdWords on the go, but the current mobile interface, introduced in 2010, is too limited for today's devices and the full site is ...
Google Ads, Microsoft Advertising
How Ignoring Match Types Can Kill Your PPC Campaign
New advertisers have no trouble adding keywords to their paid search campaign, but far too many fail to change the keyword match types. We’ve seen a number of first-time ...
Optimize Facebook & Google ad campaigns
Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week's results and explain ...
Setting up AdWords & Facebook campaigns
In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it's ...
