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    How To Target Similar Customers in AdWords

    Savvy marketers utilize Facebook’s Lookalike audience targeting to reach new users who are similar to fans or lead lists. But, did you know you could do this in Google AdWords? ...

    Google Ads

    Google Announces New AdWords Ad Types & Management Tools

    Today at the AdWords Performance Forum, Jerry Dischler, the VP of Product Management for AdWords at Google, presented a slew of new AdWords features that are scheduled to roll ...

    LinkedIn Ads, Google Ads

    LinkedIn Audience Network vs Google Display Network

    I read a thought-provoking statement about the LinkedIn Ads Audience Network this week:

    Google Ads

    Quick Start Guide to Analyzing AdWords Performance

    Reviewing your AdWords performance can be pretty overwhelming. Not only are there dozens of metrics and ways to slice and dice the data, but you're also receiving performance ...

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    How to Audit Your Google AdWords Account

    Whether you've inherited an AdWords account or created one from scratch, it's important to take a step back and review the account as a whole to make sure there are no ...

    Google Ads, Microsoft Advertising

    Why Advertisers Should Use Sitelinks

    If you’re not using sitelinks in your AdWords and Bing Ads search campaigns, you’re seriously missing out. And here’s why.

    Google Ads

    How To Set Up Google AdWords Conversion Optimizer

    Want to get more conversions? Definitely! Want to spend less money on wasteful keywords? Of course you do.

    Google Ads

    How to Set First-Time Keyword Bids on AdWords With Automatic Bidding

    Setting your keyword bids may be the most intimidating part of building a new Google AdWords search campaign. Google provides more options than most networks and how you bid ...

    Google Ads

    How are Negative Keywords Different from Other Keywords?

    Is your paid search campaign suffering from a low click through rate? Are you wasting money on ads targeting vague or irrelevant keywords? Regain control over your PPC campaign ...

    Google Ads

    How to Use the Google Keyword Planner Tool

    Building a paid search campaign for the first time can be tricky. In addition to choosing your settings and writing your ads, you’ll need to come up with a list of keywords to ...