Google Ads

How to Set First-Time Keyword Bids on AdWords With Automatic Bidding

Setting your keyword bids may be the most intimidating part of building a new Google AdWords search campaign. Google provides more options than...

Google Ads

How are Negative Keywords Different from Other Keywords?

Is your paid search campaign suffering from a low click through rate? Are you wasting money on ads targeting vague or irrelevant keywords? Regain...

Google Ads

How to Use the Google Keyword Planner Tool

Building a paid search campaign for the first time can be tricky. In addition to choosing your settings and writing your ads, you’ll need to come...

Google Ads

The AdStage Guide to Google AdWords

AdWords is Google’s online advertising platform that allows you to reach potential customers and bring them to your website. AdWords allows you to...

Google Ads

Access Google AdWords On Your iPad with AdStage

SEM managers have long desired a way to access AdWords on the go, but the current mobile interface, introduced in 2010, is too limited for today's...

Google Ads, Microsoft Advertising

How Ignoring Match Types Can Kill Your PPC Campaign

New advertisers have no trouble adding keywords to their paid search campaign, but far too many fail to change the keyword match types. We’ve seen...

Facebook Ads, Google Ads

Optimize Facebook & Google ad campaigns

Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first...

Facebook Ads, Google Ads

Setting up AdWords & Facebook campaigns

In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search &...