How to Set First-Time Keyword Bids on AdWords With Automatic Bidding
Setting your keyword bids may be the most intimidating part of building a new Google AdWords search campaign. Google provides more options than most...
How are Negative Keywords Different from Other Keywords?
Is your paid search campaign suffering from a low click through rate? Are you wasting money on ads targeting vague or irrelevant keywords? Regain...
How to Use the Google Keyword Planner Tool
Building a paid search campaign for the first time can be tricky. In addition to choosing your settings and writing your ads, you’ll need to come up...
The AdStage Guide to Google AdWords
AdWords is Google’s online advertising platform that allows you to reach potential customers and bring them to your website. AdWords allows you to...
Access Google AdWords On Your iPad with AdStage
SEM managers have long desired a way to access AdWords on the go, but the current mobile interface, introduced in 2010, is too limited for today's...
Google Ads, Microsoft Advertising
How Ignoring Match Types Can Kill Your PPC Campaign
New advertisers have no trouble adding keywords to their paid search campaign, but far too many fail to change the keyword match types. We’ve seen a...
Optimize Facebook & Google ad campaigns
Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first...
Setting up AdWords & Facebook campaigns
In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search &...