Google Ads, Microsoft Advertising

    How Ignoring Match Types Can Kill Your PPC Campaign

    New advertisers have no trouble adding keywords to their paid search campaign, but far too many fail to change the keyword match types. We’ve seen a number of first-time ...

    Facebook Ads, Google Ads

    Optimize Facebook & Google ad campaigns

    Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week's results and explain ...

    Facebook Ads, Google Ads

    Setting up AdWords & Facebook campaigns

    In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it's ...