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Facebook Ads, This Week in Ad News, Google Ads, Microsoft Advertising

This Week in Ad News: Facebook’s outage cost small advertisers thousands of dollars

SNAP'S STOCK RISES ON EXPECTED AD REVENUESSocial-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive news: an analyst’s buy rating ...

Facebook Ads, Instagram Ads, Twitter Ads, This Week in Ad News, Google Ads, Pinterest Ads

This Week In Ad News: Facebook Testing New Ads Manager Interface

Pallavi Sharma 2 minute read

Google Ads

17 Links to Help Lower Your Google CPC

Breanna Lambert 6 minute read

It's the challenge marketers spend just about every day of their careers battling: getting the right numbers up and the right numbers down. But how far up, and how far down, ...

Google Ads

How to Use Google's New Responsive Display Ads Features in Your Next Campaign

Breanna Lambert 4 minute read

Google’s Responsive Display Ads have been available for several months now, and marketers have embraced the ad type with open arms, namely because they make creating a host ...

Facebook Ads, Twitter Ads, Youtube Ads, This Week in Ad News, Google Ads

This Week In Ad News: Google Ads to sunset average position reporting metric later this year

Pallavi Sharma 3 minute read

GOOGLE ADS TO SUNSET AVERAGE POSITION REPORTING METRIC LATER THIS YEAR Average position has become less valuable in recent years. Prepare to adjust your reporting, ...

Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Google Ads, Benchmark Reports, Microsoft Advertising

Your PPC Benchmark Guide for 2019 Planning

Breanna Lambert 6 minute read

As you're working to finalize budgets and blueprints for 2019's marketing plan, it's always good to have a reference point to work off, and for that, we look to the data. ...

Facebook Ads, This Week in Ad News, Google Ads

This Week In Ad News: Google says it’s not trying to stop ad blocking on Chrome

Pallavi Sharma 3 minute read

GOOGLE SAYS IT'S NOT TRYING TO STOP AD BLOCKING ON CHROMEGoogle has faced increasing criticism over some proposed Chrome changes that developers claim could ...

Facebook Ads, Instagram Ads, This Week in Ad News, Google Ads

This Week In Ad News: Google tests ads in Assistant results

Pallavi Sharma 3 minute read

Google Ads, Benchmark Reports

Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 5 minute read

In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our calculations found that costs and ...

Facebook Ads, Twitter Ads, This Week in Ad News, Google Ads, Microsoft Advertising

This Week In Ad News: Facebook announces campaign level budgets

Pallavi Sharma 5 minute read

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