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    Google Ads

    7 Simple Google Google Ads Hacks That Can Double Your ROI

    Google Ads has become a better deal for marketers lately. Based on the AdStage data, Google Ads CPC decreased $1.27 from 2018 to 2019, while CPMs decreased a whopping $78.44 in ...

    Google Ads

    How to Pass the 2018 AdWords Exam in 7 Days While Working Full-Time

    About half a year ago, I got my first AdWords certificate. It all began when we at AdStage found out that we needed at least two AdWords-certified people in the company to ...

    The PPC Show, Google Ads

    The Price of AdWords Branded Traffic Increased & How to Combat It [PODCAST]

    Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andy Taylor, Associate Director of Research at ...

    Google Ads

    3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS

    When AdWords first launched in 2000, manual and automated bidding were the only options. To succeed in paid search, you really had to know how to bid. You would manually set ...

    Google Ads

    What is the Lin - Rodnitzky Ratio?

    In the days of Mad Men and lunchtime martinis, marketing was driven as much by feel as by measurement and data. The reach of a magazine or billboard ad could be approximately ...

    Facebook Ads, The PPC Show, Twitter Ads, Youtube Ads, This Week in Ad News, Google Ads

    This Week In Ad Tech Headlines Feb 26 - Mar 2nd [PPC Podcast]

    This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 26 - Mar 2nd.

    Facebook Ads, The PPC Show, This Week in Ad News, Google Ads

    This Week In Ad Tech Headlines Feb 12-16th [PPC Podcast]

    This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 12-16th.

    Google Ads, Benchmark Reports

    Google AdWords CPC Decreased 42% in Q4 2017

    For Q4 2017, we've analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared ...

    The PPC Show, Google Ads

    The Rise of the Technical Paid Marketer [Podcast]

    Welcome to episode #72 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Gianluca Binelli, ...