Google Ads, Benchmark Reports

Google Display Ads CPM, CPC, & CTR Benchmarks in Q1 2018

In Q1 2018, we analyzed over 760 million ad impressions and nearly 3 million clicks on the Google Display Network (GDN) to uncover the average...

Google Ads, Benchmark Reports

Google AdWords CPM, CPC, & CTR Benchmarks for Q1 2018

In Q1 2018, we analyzed over 110 million ad impressions and over 5 million clicks on Google Search ads to uncover the average CPM, CPC, and CTR....

Google Ads

7 Important Changes to Google AdWords Reporting and Targeting in 2018

Almost every month, Google AdWords introduces new features, and kills off features deemed irrelevant or confusing to its users. Most of these...

The PPC Show, Google Ads

The Explosive Growth of AdWords Shopping Campaigns

Welcome to episode #81 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Nate Velazquez, PPC...

Google Ads

Stop Dismissing the GDN and Engage Traffic That Converts

We’ve all heard it before.

Google Ads

7 Simple Google Ads Hacks That Can Double Your ROI

Google Ads has become a better deal for marketers lately. Based on the AdStage data, Google Ads CPC decreased $1.27 from 2018 to 2019, while CPMs...

Google Ads

How to Pass the 2018 AdWords Exam in 7 Days While Working Full-Time

About half a year ago, I got my first AdWords certificate. It all began when we at AdStage found out that we needed at least two AdWords-certified...

The PPC Show, Google Ads

The Price of AdWords Branded Traffic Increased & How to Combat It [PODCAST]

Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andy Taylor,...

Google Ads

3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS

When AdWords first launched in 2000, manual and automated bidding were the only options. To succeed in paid search, you really had to know how to...

Google Ads

What is the Lin - Rodnitzky Ratio?

In the days of Mad Men and lunchtime martinis, marketing was driven as much by feel as by measurement and data. The reach of a magazine or...