Benchmark Reports, Google AdWords

Google Display Ads CPM, CPC, & CTR Benchmarks in Q1 2018

In Q1 2018, we analyzed over 760 million ad impressions and nearly 3 million clicks on the Google Display Network (GDN) to uncover the average CPM, CPC, and CTR for advertisers ...

Benchmark Reports, Google AdWords

Google AdWords CPM, CPC, & CTR Benchmarks for Q1 2018

In Q1 2018, we analyzed over 110 million ad impressions and over 5 million clicks on Google Search ads to uncover the average CPM, CPC, and CTR. Compared to last year, we found ...

Advertising, AdWords, Google AdWords, PPC Advertising

7 Simple Google AdWords Hacks That Can Double Your ROI

Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ ...

AdWords, Automation, Google AdWords, PPC Automation

3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS

When AdWords first launched in 2000, manual and automated bidding were the only options. To succeed in paid search, you really had to know how to bid. You would manually set ...

AdWords, Benchmark Report, Benchmark Reports, Google AdWords

Google AdWords CPC Decreased 42% in Q4 2017

For Q4 2017, we've analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared ...

Advertising, Google AdWords, PPC, PPC Automation

Google Shopping Ads: 9 Quick Tips You Need to Win

Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your customer’s shopping cart. Intrigued? ...

Advertising, Google AdWords, RLSA, Search, Video Ads, Youtube Ads

Turning the Tables on YouTube Audiences

Audiences were all the rage for advertisers and marketers in 2017. No longer just a tool for social media or display network marketing, audience targets became a major focus in ...

AdWords, Google AdWords, Holiday Advertising, PPC, Search

How to Use AdWords Extensions to Boost Conversion During the Holiday Season

Amid the flurry of holiday ads, achieving a high ad rank in AdWords almost seems like a miracle. The competition is tough! Many retailers launched their PPC campaigns very ...

Gmail Ads, Search, Google AdWords

Gmail Ads Tactics To Improve CTR

Any idea how much time you spend on email per day? Per week? In a lifetime? The Washington Post has a fun, or perhaps dispiriting, calculator to help you determine those ...