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    Google AdWords, Digital Advertising, HubSpot, Marketing Analytics, AdStage Join, Salesforce

    How to Use the Power of Salesforce to Improve Paid Advertising

    As we continue to reiterate the importance of better aligning your marketing and sales teams, we can’t ignore the biggest keeper of all things sales – Salesforce. The ...

    Google AdWords, Benchmark Reports

    Google Display Ads CPM, CPC, & CTR Benchmarks in Q1 2018

    In Q1 2018, we analyzed over 760 million ad impressions and nearly 3 million clicks on the Google Display Network (GDN) to uncover the average CPM, CPC, and CTR for advertisers ...

    Google AdWords, Benchmark Reports

    Google AdWords CPM, CPC, & CTR Benchmarks for Q1 2018

    In Q1 2018, we analyzed over 110 million ad impressions and over 5 million clicks on Google Search ads to uncover the average CPM, CPC, and CTR. Compared to last year, we found ...

    Advertising, Google AdWords, PPC Advertising, AdWords

    7 Simple Google AdWords Hacks That Can Double Your ROI

    Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ ...

    Google AdWords, PPC Automation, AdWords, Automation

    3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS

    When AdWords first launched in 2000, manual and automated bidding were the only options. To succeed in paid search, you really had to know how to bid. You would manually set ...

    Google AdWords, Benchmark Report, AdWords, Benchmark Reports

    Google AdWords CPC Decreased 42% in Q4 2017

    For Q4 2017, we've analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared ...

    Advertising, Google AdWords, PPC, PPC Automation

    Google Shopping Ads: 9 Quick Tips You Need to Win

    Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your customer’s shopping cart. Intrigued? ...

    Advertising, Google AdWords, RLSA, Youtube Ads, Search, Video Ads

    Turning the Tables on YouTube Audiences

    Audiences were all the rage for advertisers and marketers in 2017. No longer just a tool for social media or display network marketing, audience targets became a major focus in ...

    Google AdWords, PPC, Search, AdWords, Holiday Advertising

    How to Use Google Ads Extensions to Boost Conversion During the Holiday Season

    Amid the flurry of holiday ads, achieving a high ad rank in Google Ads almost seems like a miracle. The competition is tough! Many retailers launched their PPC campaigns very ...