Ad Copy, Facebook Ads, Google AdWords, Search, Social

5 Reasons to Write Different Ad Copy for Facebook & AdWords

You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer ...

Advertising, AdWords, Google AdWords, Search, Search Advertising

6 Advanced Techniques to Boost Your AdWords Performance

In some cases, PPC doesn't pay off from the very beginning! Don’t just give up without giving it another try. Follow these simple yet powerful tips to improve your AdWords ...

AdWords, agency, Andrew Goodman, Google AdWords, Page Zero, Search, Social, The PPC Show, The PPC Show [Podcast]

[The PPC Show] Episode 33: Andrew Goodman, Founder of Page Zero

The Latest and Greatest in Adwords News In this episode, we were excited to talk about the latest and greatest in Adwords news with the author of one of the very first e-books on ...

Advertising, Attribution, Cross-Device, Google AdWords, Reports, Search

New AdWords Cross-Device Reports: 3 Things You Need to Know

How to Boost ROI with New AdWords Cross-Device Attribution Reports Over the past decade, the rise of mobile usage has made it extremely difficult to track customers as they ...

Advertising, Bidding, Device, Google AdWords, Search

Top 5 Ways To Use The New AdWords Device Bidding

How to improve your campaigns with Google's new AdWords device bidding feature Learn how the new AdWords device bidding tools can help you improve your conversion rate across ...

Expanded Text Ads, Google AdWords, Search, Search Advertising

What are Expanded Text Ads (ETAs)?

The New Normal: Expanded Text Ads Google announced a big change to AdWords back in May and in July the official rollout felt like Christmas came early. For years, every digital ...

AdWords, Bing Ads, Google AdWords

How to Conduct Quarterly Audit on Your PPC Accounts

So you created an ad account last quarter and it’s still running ads. You’re still good to go, right? Well, if you’d like to avoid wasting spend and prefer not to lose your ...

Automated Rules, Automation, Google AdWords, #PPCPodcast, The PPC Show, The PPC Show [Podcast]

The 5 Best AdWords Automated Rules

Managing ad campaigns can be pretty tedious, especially when your time is spent making the same campaign changes on a daily, weekly, and monthly basis. Luckily, AdWords and ...

AdWords, Google AdWords, The PPC Show, The PPC Show [Podcast]

#PPCPodcast: Let's Chat AdWords Bidding Tips with HouseTrip's Rumyana Miteva

Google Adwords is a PPC manager’s double-edged sword. AdWords offers a robust suite of tools to help PPC managers yield impressive campaign results, but this highly competitive ...

ad position, Advertising, Google AdWords, Search, Search Advertising

How Did Google's Right Side Ads Impact AdTech? Get the Results

Earlier this year, Google decided to remove ads from the right side panel of desktop search results page. This left advertisers panicked as they questioned the change’s impact ...