Analytics, Bing Ads, Excel, Google AdWords, Reporting, Search Advertising

Top 5 Excel Features for PPC

There’s probably no tool more dear to a digital marketer's heart than Microsoft Excel. It’s the must-have data analysis program that helps turn raw numbers into actionable ...

Advertising, Google AdWords, Mobile Advertising, Search Advertising

5 Ways to Optimize AdWords Campaigns for Mobile

Every year, groups of very smart advertisers are asked to give their prediction for the future of digital advertising. For the past 3-4 years, the answer was an overwhelming ...

Advertising, Google AdWords, Mobile Advertising, Search Advertising

Use AdWords Callout Extensions to Strengthen Your Offer

Savvy advertisers know that highlighting perks like “free shipping” and “price matching” can strengthen their offer and improve the performance of their ads. But it can be ...

Advertising, Display Advertising, Google AdWords, Search Advertising

Counting Down to Sales in AdWords Ads Just Got Easier

Last week, I wrote about how to use scripts to make meaningful optimizations. One of the optimizations I listed was the sales countdown script. In September, Google announced ...

Advertising, AdWords Scripts, Google AdWords, Search, Search Advertising

How To Optimize Your Campaigns with AdWords Scripts

There are many techniques that marketers use to optimize their AdWords accounts. Some choose a very manual approach using AdWords Editor to make bulk changes, some use 3rd ...

Advertising, Bing Ads, Google AdWords, Search Advertising

Planning A Knockout 2015 PPC Strategy [Webinar]

Have you begun planning your PPC strategy for 2015 yet?

Advertising, Bing Ads, Google AdWords, Search Advertising

Planning A Knockout 2015 PPC Strategy [Webinar Announcement]

Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk ...

Advertising, Display Advertising, Google AdWords, Search

How to Improve Your Targeting with Google's New Custom Affinity Audiences

Last week, Google announced that Custom Affinity Audiences is available for everyone on the Google Display Network. Google’s Custom Affinity Audiences gives advertisers more ...

Advertising, Google AdWords, Search Advertising

Analyze Your PPC Competition with AdWords Auction Insights

Have you ever searched Google to see which of your competitors also appear for the keywords you’re bidding on? You can get a much clearer picture of this data with the Auction ...

Advertising, Google AdWords, Search Advertising

AdSense For Shopping: How To Organize Your Shopping Campaigns To Compete

Google just announced its expansion of Product Listing Ads into AdSense for shopping, allowing shopping ads to run next to content on retail sites, such as Walmart.com.