Google AdWords, News, PPC News, Search Advertising

AdWords Callouts: The Must-Have Ad Extension

Move over, sitelinks. We have a new contender in the battle for AdWords extension prominence. In this post, I'll show you what callouts are and help you make the most of them ...

Advertising, Bing Ads, Google AdWords, Search Advertising

10 Things Every PPC Account Should Have [Webinar]

  Are you just starting out as an advertiser? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and ...

Advertising, Bing Ads, Google AdWords, Search Advertising

10 Things Every PPC Account Should Have [Webinar Announcement]

Are you just starting out as an advertiser? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and ...

Automation, Bing Ads, Facebook Ads, Google AdWords, LinkedIn Ads, Search, Social

Automate Campaign Management Tasks Across AdWords, Bing, Facebook & LinkedIn

Managing ad campaigns can get pretty repetitive when you need to run through the same handful of steps every time you optimize a campaign. And when going through these steps is ...

Advertising, Facebook Ads, Google AdWords, Search, Social, Twitter Ads

Promote Your App with Google, Facebook, and Twitter Ads

The app industry continues to grow substantially, following increased usage of smartphones. Gartner reported in 2013, 102 billion apps were downloaded, equating to $26 billion ...

AdWords, Bing Ads, Google AdWords, Search, Search Advertising

How to Use the Google AdWords Ad Preview Tool & Diagnosis Tool

Who doesn't love seeing a finished version of their project? Whether its an ad, a postcard or a deck, you're filled with a sense of pride every time you look at your ...

Google AdWords, Remarketing, Retargeting, Search

Quick Guide to AdWords Remarketing Campaigns

With Twitter & Facebook introducing self-serve remarketing capabilities in the past few weeks, it seemed right to give credit to the network that offered it first. In this ...

Advertising, Display Advertising, Google AdWords, Search

Google "Magazine Ads" Both Help and Harm Advertisers

Google today announced the launch of "magazine ads" for AdWords. The new format takes your existing text ads and formats them to fit display ad units on webpages in the Google ...

Advertising, Google AdWords

Enhance AdWords Results with Segments

When a marketer logs into an AdWords account, their eyes are fixated on the converted clicks and cost/converted clicks columns. They start incessantly drilling into campaigns, ...

AdStage, AdWords, Bing Ads, Google AdWords, Search, Search Advertising

How to Improve Your AdWords Quality Score

The elusive Quality Score... it's all some search marketers seem to think about when optimizing their PPC campaigns. But there's no reason to be intimidated. While it's ...