Advertising, Google AdWords

How To Target Similar Customers in AdWords

Savvy marketers utilize Facebook’s Lookalike audience targeting to reach new users who are similar to fans or lead lists. But, did you know you could do this in Google AdWords? ...

Display Advertising, Google AdWords, Mobile Advertising, News, PPC News, Search, Search Advertising

Google Announces New AdWords Ad Types & Management Tools

Today at the AdWords Performance Forum, Jerry Dischler, the VP of Product Management for AdWords at Google, presented a slew of new AdWords features that are scheduled to roll ...

Advertising, Bing Ads, Google AdWords, Search Advertising

How to Use Ad Groups to Serve Relevant Ads

Are you trying to wrap your head around ad groups to figure out to use them? This post will help you understand how ad groups work and provide you with winning strategies to ...

Google AdWords, Google Analytics, Closed-loop Reporting

Tracking Conversions With Google Analytics

This post was updated on May 22, 2018 Mature self-serve ad platforms like Google AdWords, Bing Ads, and Facebook Ads each offer their own proprietary tools to track conversions ...

Google AdWords, Search Advertising

Quick Start Guide to Analyzing AdWords Performance

Reviewing your AdWords performance can be pretty overwhelming. Not only are there dozens of metrics and ways to slice and dice the data, but you're also receiving performance ...

Advertising, Display Advertising, Google AdWords, Guides, Mobile Advertising, Search, Search Advertising

How to Audit Your Google AdWords Account

Whether you've inherited an AdWords account or created one from scratch, it's important to take a step back and review the account as a whole to make sure there are no ...

Bing Ads, Google AdWords, keyword targeting, Reporting, Search, Search Advertising

How To Use the Search Terms Report

The search terms report is one of the most powerful sources of data in your PPC campaign. Tragically, it's also the best hidden. This report tells you exactly what people who ...

Bing Ads, Google AdWords, Search Advertising

How To Structure & Setup High Performing PPC Campaigns

Have you ever compared a mature PPC campaign with one from a new advertiser? The most striking difference is typically the campaign's focus and its role in the overall account ...

Bing Ads, Display Advertising, Facebook Ads, Google AdWords, Guides, News, Search Advertising, Social Advertising, Twitter Ads

How To Set Your Campaign Budgets

Are you looking to launch new ad campaigns and unsure of how your budgets should be set to start? We’ll walk you through the decision making process here to start you off on ...

AdWords, Bing Ads, Google AdWords, Sitelinks

Why Advertisers Should Use Sitelinks

If you’re not using sitelinks in your AdWords and Bing Ads search campaigns, you’re seriously missing out. And here’s why.