Google Analytics, Salesforce

Why you need to align sales & marketing now

The debut of AdStage’s newest product, Join, is clear proof we believe that for marketers to win they must become more aligned and integrated...

Google Analytics, Youtube Ads, Facebook Ads, Google Ads

Top Blog Roundup: Best of 2018

It’s always fun to review the past year and see what topics caught people’s eye. We looked at our most-viewed blog posts for 2018 and it’s obvious...

Google Analytics, AdStage Products, Salesforce

Press Release: AdStage Announces the Launch of AdStage Join, The First Marketing Technology Solution of Its Kind to Automatically link Ad, Web, and Sales Data

AdStage Announces the Launch of AdStage Join, The First Marketing Technology Solution of Its Kind to Automatically link Ad, Web, and Sales Data

Google Analytics

10 Lead Generation Metrics for Your "Smarketing" Team

About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel...

Google Analytics, Instagram Ads, Facebook Ads, The PPC Show, Google Ads, This Week in Ad News

Amazon Is Testing Video Ads in Search

This week, Amazon started showing video ads in search, Facebook asked large Pages to go through a special authorization, and Google Analytics...

Google Analytics

How to Measure Social Media Effectiveness

Ah, the eternal question: Is your social media marketing effective?

Google Analytics, Facebook Ads

5 Ways Facebook Analytics Beats Google Analytics

Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google Analytics at measuring and analyzing your...

Google Analytics

How to Measure Incremental Revenue in Paid Marketing

If you can drive revenue and growth above the cost of advertising, why would you want to cap your marketing budget? The truth is, that’s not how...

Google Analytics, The PPC Show, Google Ads

Advanced Event Tracking in Google Analytics and A/B Testing with Google Optimize [Podcast]

Welcome to episode #68 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I'm joined...