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    Google Analytics

    Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets

    Here is the ask from your manager - they want to know how much Facebook ad spend led to those conversions you reported from Google Analytics goals. In other words, how much did ...

    Google Analytics, Salesforce

    Why you need to align sales & marketing now

    The debut of AdStage’s newest product, Join, is clear proof we believe that for marketers to win they must become more aligned and integrated with sales as a way to close the ...

    Facebook Ads, Youtube Ads, Google Ads, Google Analytics

    Top Blog Roundup: Best of 2018

    It’s always fun to review the past year and see what topics caught people’s eye. We looked at our most-viewed blog posts for 2018 and it’s obvious the people want actionable ...

    AdStage Products, Google Analytics, Salesforce

    Press Release: AdStage Announces the Launch of AdStage Join, The First Marketing Technology Solution of Its Kind to Automatically link Ad, Web, and Sales Data

    AdStage Announces the Launch of AdStage Join, The First Marketing Technology Solution of Its Kind to Automatically link Ad, Web, and Sales Data

    Google Analytics

    10 Lead Generation Metrics for Your "Smarketing" Team

    About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel and grew into a bi-weekly ...

    Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads, Google Analytics

    Amazon Is Testing Video Ads in Search

    This week, Amazon started showing video ads in search, Facebook asked large Pages to go through a special authorization, and Google Analytics launched cross-device reporting ...

    Google Analytics

    How to Measure Social Media Effectiveness

    Ah, the eternal question: Is your social media marketing effective?

    Facebook Ads, Google Analytics

    5 Ways Facebook Analytics Beats Google Analytics

    Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google Analytics at measuring and analyzing your audience?

    Google Analytics

    How to Measure Incremental Revenue in Paid Marketing

    If you can drive revenue and growth above the cost of advertising, why would you want to cap your marketing budget? The truth is, that’s not how most marketing organizations ...

    The PPC Show, Google Ads, Google Analytics

    Advanced Event Tracking in Google Analytics and A/B Testing with Google Optimize [Podcast]

    Welcome to episode #68 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I'm joined by Brandon Green, Director of ...