Leading PPC Blog and PPC Podcast

23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere ...

Facebook Ads, Instagram Ads, Twitter Ads, This Week in Ad News, Google Ads, Pinterest Ads

This Week In Ad News: Facebook Testing New Ads Manager Interface

Pallavi Sharma 2 minute read

Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Google Ads, Benchmark Reports, Microsoft Advertising

Your PPC Benchmark Guide for 2019 Planning

Breanna Lambert 6 minute read

As you're working to finalize budgets and blueprints for 2019's marketing plan, it's always good to have a reference point to work off, and for that, we look to the data. ...

Facebook Ads, Instagram Ads, This Week in Ad News, Google Ads

This Week In Ad News: Google tests ads in Assistant results

Pallavi Sharma 3 minute read

Instagram Ads, Benchmark Reports

Instagram Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 3 minute read

Despite what’s going on over at parent company Facebook, Instagram continues to thrive, and marketers are more than willing to pay to play, especially as more consumers flock ...

Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Youtube Ads, Google Ads, Benchmark Reports, Microsoft Advertising

AdStage’s Q4 2018 Paid Media Benchmark Report

Breanna Lambert 2 minute read

The last quarter of the year is the most important for marketers, and the massive amount of data we combed through to deliver Q4’s Benchmark Report is proof. We used 13.3 ...

Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Microsoft Advertising

This Week In Ad News: Facebook adds new reporting for Click-to-WhatsApp ads

Pallavi Sharma 2 minute read

This week in Ad News: This Week in Ad Tech -Facebook adds new reporting for click-to-whatsapp ads, Spotify allows sponsorship of the Discover Weekly playlist, and boost ...

Instagram Ads, Benchmark Reports

Instagram Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

Breanna Lambert 4 minute read

In Q3 2018, we analyzed nearly 872 million impressions and over 6 million clicks on Instagram to calculate median CPC, CPM, and CTR for the ever popular social platform. ...

Instagram Ads, LinkedIn Ads, Twitter Ads, Youtube Ads, Google Ads, Benchmark Reports, Microsoft Advertising

AdStage’s Q3 2018 Paid Media Benchmark Report

Breanna Lambert 2 minute read

Whoever said “Everything in life is easier when you don’t concern yourself with what everybody else is doing,” was clearly not in marketing. For digital marketers, comparison ...

Instagram Ads, LinkedIn Ads, The PPC Show, Youtube Ads, This Week in Ad News, Google Ads, Microsoft Advertising

Digital ad spends hit record highs in 2018

Pallavi Sharma 2 minute read

This week in AdTech - Digital ad spends hit record highs; 2018 paid search trends to watch; and tips on LinkedIn ads.

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