Leading PPC Blog and PPC Podcast

Instagram Ads CPM, CPC, & CTR Benchmarks in Q1 2018

In Q1 2018, we analyzed over 390 million ad impressions and 5 million clicks on Instagram to uncover the average CPM, CPC, and CTR on the AdStage platform. Compared to last ...

Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads

5 Social Media Stats on Demographic Targeting in 2018

Anya Pratskevich 5 minute read

Forrester contends that social media advertising budgets will grow to $40 billion by 2021. Which channels will drive the most growth? As consumers switch between screens and ...

Facebook Ads, Instagram Ads, The PPC Show, Twitter Ads, Google Ads, Microsoft Advertising

The Week In Ad Tech Headlines Jan 29 - Feb 2th [PPC Podcast]

JD Prater 4 minute read

This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 29 - Feb 2th.

Facebook Ads, Instagram Ads, The PPC Show, Google Ads, Microsoft Advertising

The Week In Ad Tech Headlines Jan 22-26th [PPC Podcast]

JD Prater 3 minute read

This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 22-26th. Tune in as they cover the ...

Facebook Ads, Instagram Ads

Top 2018 Facebook Ads Predictions from the Experts

JD Prater 9 minute read

Can we agree that we’re spending more time on our phones? We can't get enough of these pocket-sized computers.

Instagram Ads, Benchmark Reports

Instagram Advertising Costs in 2017 [Benchmark Report]

JD Prater 3 minute read

Instagram Ads have come along way since they first started to test ads in user feeds in late 2013. They now have over five different ad types for advertisers to choose from.

Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads, Microsoft Advertising

[The PPC Show] This Week in Ad Tech Headlines for October 30th-Nov 3rd

JD Prater 4 minute read

This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of October 30-Nov 3rd. Tune in as they ...

Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads, Microsoft Advertising

[The PPC Show] This Week in Ad Tech Headlines for October 23-27th

Anya Pratskevich 3 minute read

This week on the PPC Show, Paul Wicker and Mike McEuen break down the top nine headlines in ad tech and digital advertising for the week of October 23-27th. Tune in as they cover ...

Facebook Ads, Instagram Ads, LinkedIn Ads, The PPC Show, Twitter Ads, Google Ads