Product, Product Updates, Lead Generation, HubSpot

Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary drivers of lead generation ...

Benchmark Report, Lead Generation, Twitter Advertising

Twitter Q3 2018 Benchmarks: CPC, CPM, CTR

In Q3 2018, we analyzed over 104 million impressions and nearly 2 million clicks on Twitter to calculate median CPC, CPM, and CTR. Although Twitter didn’t have much to offer ...

Benchmark Report, Lead Generation, LinkedIn Marketing

LinkedIn To Hit $2B in Ad Revenue + Q3 Benchmarks

In Q3 2018, we analyzed nearly 2 billion impressions and 4.1 million clicks on LinkedIn to calculate median CPC, CPM, and CTR for the business and career-oriented site. Last ...

Benchmark Report, Lead Generation, Youtube Ads

YouTube doubling video ad plays + Q3 2018 YouTube Benchmarks: CPC, CPM, CTR

Do you enjoy watching pre-roll ads on YouTube? YouTube says that yes you do, and for that reason, according to a recent report from AdAge, it will now double up the number of ...

Benchmark Report, Google Ads, Lead Generation, Search Advertising

How do your numbers compare? Google Ads Benchmarks in Q3 2018

In Q3 2018, we analyzed over 2.4 billion impressions and nearly 22 million clicks across Google Ads Search and Google Display Network to calculate median CPC, CPM, and CTR for ...

Benchmark Report, Lead Generation, Facebook guide, PPC Metrics

Facebook Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

In Q3 2018, we analyzed over 3.4 billion impressions and over 48 million clicks across Facebook News Feed, Audience Network, and Messenger to surface median CPC, CPM, and CTR ...

AdStage Join, Marketing Metrics, Website Conversions, Lead Generation

AdStage Join is Here! We're Excited to be Featured on LinkedIn's Blog

We are thrilled to announce AdStage Join! We know it is getting increasingly difficult to drive quality leads that turn into paying customers. So we decided to launch a ...

SEM, SEO, Lead Generation

How To Correct Over-Optimization in Paid Search

In the age of digital marketing, boutique agencies can go head to head with some of the biggest brands in the business thanks to Search Engine Optimization (SEO). It’s a ...

digital marketing, Lead Generation, bots

An Unconventional Guide to Chatbots for PPC Marketers

In 2016, a Stanford undergrad named Joshua Browder, who had recently gotten his driver’s license, incurred several parking tickets. While trying to contest them, he found that ...

user acquisition, ROI, Lead Generation, Customer Engagement

Balancing lead quality and quantity—tips for your marketing funnel

Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...