SEM, SEO, Lead Generation

How To Correct Over-Optimization in Paid Search

In the age of digital marketing, boutique agencies can go head to head with some of the biggest brands in the business thanks to Search Engine Optimization (SEO). It’s a ...

digital marketing, Lead Generation, bots

An Unconventional Guide to Chatbots for PPC Marketers

In 2016, a Stanford undergrad named Joshua Browder, who had recently gotten his driver’s license, incurred several parking tickets. While trying to contest them, he found that ...

user acquisition, ROI, Lead Generation, Customer Engagement

Balancing lead quality and quantity—tips for your marketing funnel

Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...

Analytics, B2B Marketing, B2B PPC, Closed-loop Reporting, Lead Generation, PPC Metrics

MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

B2B Marketing, Closed-loop Reporting, Lead Generation

How to Measure the Value of Your Lead Generation Campaigns

How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result in closed business.

Advertising, digital marketing, infographic, Lead Generation

The Internet Marketing Lead Generation Ecosystem

Imagine being a surgeon who has somehow never opened an anatomy book. There’s absolutely no way to successfully complete a surgical procedure if you have no idea what anything ...

Advertising, Direct Response, Lead Generation, Social, Twitter Ads, Website Conversions

How to Boost Ad Results: New Twitter Website Conversions Objective

Twitter Ads Introduces New Website Conversions Objective to Drive Conversions at Scale Source: Twitter Ads Blog