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    Benchmark Report, Lead Generation, Twitter Advertising

    Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Twitter recently shared its user base numbers for the first time, and people were shocked, and not in a good way. Twitter has 126 million daily users. For comparison, Snap has ...

    Benchmark Report, Google Ads, Lead Generation, Search Advertising

    Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our calculations found that costs and ...

    Benchmark Report, Lead Generation, LinkedIn Ads

    LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In Q4, Microsoft reported that LinkedIn was seeing record levels of engagement among its 610 million registered users; a 34% increase in sessions in fact. With heavy updates to ...

    Benchmark Report, Lead Generation, Facebook guide, PPC Metrics

    Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Facebook just can’t seem to stay out of the news these days, especially when it comes to data collection methods and privacy concerns. But that didn’t stop the social media ...

    Benchmark Report, Lead Generation, Youtube Ads

    YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Google CEO Sundar Pichai started the year calling YouTube a key contributor to Google’s rise in fourth-quarter revenue, though he didn’t offer many details beyond that. Perhaps ...

    Product, Product Updates, Lead Generation, HubSpot

    Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

    Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary drivers of lead generation ...

    Benchmark Report, Lead Generation, Twitter Advertising

    Twitter Ads Benchmarks for CPC, CPM, and CTR in Q3 2018

    In Q3 2018, we analyzed over 104 million impressions and nearly 2 million clicks on Twitter to calculate median CPC, CPM, and CTR. Although Twitter didn’t have much to offer ...

    Benchmark Report, Lead Generation, LinkedIn Marketing

    LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q3 2018

    In Q3 2018, we analyzed nearly 2 billion impressions and 4.1 million clicks on LinkedIn to calculate median CPC, CPM, and CTR for the business and career-oriented site. Last ...

    Benchmark Report, Lead Generation, Youtube Ads

    YouTube Ads Benchmarks for CPC, CPM, CTR in Q3 2018

    Do you enjoy watching pre-roll ads on YouTube? YouTube says that yes you do, and for that reason, according to a recent report from AdAge, it will now double up the number of ...

    Benchmark Report, Google Ads, Lead Generation, Search Advertising

    How do your numbers compare? Google Ads Benchmarks in Q3 2018

    In Q3 2018, we analyzed over 2.4 billion impressions and nearly 22 million clicks across Google Ads Search and Google Display Network to calculate median CPC, CPM, and CTR for ...