Analytics, B2B Marketing, B2B PPC, Closed-loop Reporting, Lead Generation, PPC Metrics

MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

B2B Marketing, Closed-loop Reporting, Lead Generation

How to Measure the Value of Your Lead Generation Campaigns

How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result in closed business.

Advertising, digital marketing, infographic, Lead Generation

The Internet Marketing Lead Generation Ecosystem

Imagine being a surgeon who has somehow never opened an anatomy book. There’s absolutely no way to successfully complete a surgical procedure if you have no idea what anything ...

Advertising, Direct Response, Lead Generation, Social, Twitter Ads, Website Conversions

How to Boost Ad Results: New Twitter Website Conversions Objective

Twitter Ads Introduces New Website Conversions Objective to Drive Conversions at Scale Source: Twitter Ads Blog