Leading PPC Blog and PPC Podcast

Benchmark Report, Lead Generation, LinkedIn Ads

LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

In Q4, Microsoft reported that LinkedIn was seeing record levels of engagement among its 610 million registered users; a 34% increase in sessions in fact. With heavy updates to ...

LinkedIn Ads, Case Studies

How to Use LinkedIn Ads Automation to Generate Better Leads for Less

Anya Pratskevich 3 minute read

As a LinkedIn certified partner, AdStage is a trusted platform for many B2B marketers who run ads on LinkedIn. Below, we take a look at how B2Linked, an advertising agency that ...

LinkedIn, LinkedIn Ads, Social

Lower CPCs, Boost Conversions with Five Tactics from This LinkedIn Ads Expert

Anya Pratskevich 5 minute read

A former search marketer, AJ Wilcox has years of experience in all types of digital ads, yet chooses to work with just one channel: LinkedIn. Staying niche has allowed AJ to ...

Benchmark Report, Benchmark Reports, LinkedIn, LinkedIn Ads

How Much Do LinkedIn Ads Cost? [Q1 2018 Report]

Josh Rodriguez 6 minute read

In the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year ...

LinkedIn, LinkedIn Ads, Video Ads

5 Reasons LinkedIn’s New Video Ads Are the B2B Marketer’s Secret Weapon

Anya Pratskevich 8 minute read

Video will drive 82% of all Internet traffic in 2021, according to Cisco. Over 17.2% of all ad budgets will go to video marketing, which means video ads likely eat up a huge ...

LinkedIn, LinkedIn Ads, LinkedIn Conversion Tracking, Remarketing, Social

How to Create LinkedIn Remarketing Audiences from User Interactions

Etgar Shpivak 5 minute read

We love LinkedIn ads for B2B marketing. It may be the only social media platform where you can always be sure to find highly-engaged professionals who are actually actively ...

B2B PPC, LinkedIn Ads, PPC News

2017 in Review: AdStage's Top 5 Articles on LinkedIn Ads

Anya Pratskevich 2 minute read

This article is a collection of must-read blog posts on LinkedIn Ads we posted on the AdStage blog in 2017, as measured by the number of social shares.

Benchmark Report, LinkedIn, LinkedIn Ads

How Much Do LinkedIn Ads Cost? [New Report]

JD Prater 6 minute read

We analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based on our data, we saw CPMs increase from $7.29 to $8.39 during the ...

Advertising, B2B Marketing, Facebook Ads, LinkedIn Ads, Social, Social Media Advertising

How to Use Social Media Ads for Lead Generation

Ivan Kreimer 10 minute read

Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...

Advertising, B2B Marketing, B2B PPC, LinkedIn, LinkedIn Ads, Paid Social, Social

LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

Anya Pratskevich 7 minute read

As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty ...

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