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    LinkedIn Ads

    Quick Start Guide to Analyzing Performance in LinkedIn Ads

    Once you’ve created and launched a LinkedIn Ads campaign, you’ll need to analyze its performance and look for opportunities to optimize and improve it. In this post, I’ll give ...

    LinkedIn Ads

    5 Reasons B2B Marketers Must Test Linkedin Ads

    If you’re a business-to-business marketer, LinkedIn Ads needs to be on your radar. It’s a unique channel with targeting capabilities that vary greatly from search, display and ...

    LinkedIn Ads

    5 Must-Try Tips for Optimizing LinkedIn Ads

    Interested in getting more from your LinkedIn Ads? Not sure what to try next? Check out these five must-try optimization tips to boost your campaign performance and earn more ...

    LinkedIn Ads, Google Ads

    LinkedIn Audience Network vs Google Display Network

    I read a thought-provoking statement about the LinkedIn Ads Audience Network this week:

    LinkedIn Ads

    How to Audit Your LinkedIn Ads Account

    LinkedIn is a relatively new ad network and is unfamiliar territory for most advertisers, even experienced veterans. So if you're currently running ads on LinkedIn, you'll want ...

    LinkedIn Ads

    Quick Guide to LinkedIn Ads for Beginners

    With LinkedIn Ads, advertisers can finally promote their business to a targeted professional audience. Ads on LinkedIn can target the information entered by members on their ...

    LinkedIn Ads, Salesforce

    How to Target LinkedIn Ads to Your Audience

    LinkedIn is an incredibly powerful ad network that every business should test. It has the unique ability to reach an audience by targeting their professional identity and this ...

    LinkedIn Ads

    How To Create LinkedIn Sponsored Updates

    LinkedIn opened up it’s sponsored updates feature to all advertisers via its self serve ads interface. Sponsored updates are how companies can promote posts on their LinkedIn ...

    LinkedIn Ads

    Targeting effectively on LinkedIn

    LinkedIn advertising is unique because it lets you target professionals. This is especially useful in two scenarios - you're either looking to hire and want to reach certain ...