Facebook Ads, Google Ads, Microsoft Advertising

This Week in Ad Tech: Week of July 8, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos,...

Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News

This Week in Ad Tech: Week of June 24, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos,...

Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News

This Week in Ad Tech: Week of June 17, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos,...

Google Ads, Microsoft Advertising

How to Improve Your AdWords Quality Score

The elusive Quality Score... it's all some search marketers seem to think about when optimizing their PPC campaigns. But there's no reason to be...

Microsoft Advertising

How to Audit Your Bing Ads Account

Let's be honest. Your Bing Ads account doesn't get as much love and attention as your Google AdWords account. And your Bing account likely started...

Google Ads, Microsoft Advertising

Why Advertisers Should Use Sitelinks

If you’re not using sitelinks in your AdWords and Bing Ads search campaigns, you’re seriously missing out. And here’s why.

Microsoft Advertising

The AdStage Guide to Bing Ads

What is Bing Ads? Bing Ads is the online advertising platform that allows you to reach potential customers across the Yahoo! Bing Network and...

Google Ads, Microsoft Advertising

How Ignoring Match Types Can Kill Your PPC Campaign

New advertisers have no trouble adding keywords to their paid search campaign, but far too many fail to change the keyword match types. We’ve seen...

Microsoft Advertising

Bing Search Share at All-Time High