Advertising, Analytics, B2B PPC, Mobile Advertising, PPC, Search Advertising, Social Advertising

What PPC Marketers Need to Know about Third-Party Data

Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked data... So much data, and so ...

Advertising, Facebook Ads, Facebook Audience Insights, LinkedIn Ads, LinkedIn Sponsored Content, Mobile Ad Campaigns, Mobile Advertising, Social, Social Media Advertising, Twitter Ads, Twitter Cards

How to Do Mobile Social Media Advertising the Right Way

Social Media Advertising: Why You Need to Keep Up with Mobile Demand It’s an end of an era — mobile media consumption officially surpasses desktop. In fact, the mobile ...

Advertising, Facebook Ads, Mobile Advertising, Mobile Video Ads, Paid Social, Social

How to Use Facebook Mobile Video Ads for Powerful KPI Lift

Video on Facebook is on the rise. The social media network recently reported users consume 100 million hours of video daily, and by 2020 75% of those hours will come from ...

Advertising, Mobile Advertising, PPC News, Snapchat, Snapchat API, Social, Social Advertising

What the New Snapchat API Means for Advertisers

2016 is already shaping itself to be a big year for the mobile-only social network. Snapchat is finally throwing their hat in the ring to compete with direct response marketing ...

Advertising, Facebook Ads, Mobile Advertising, Retargeting, Social, Twitter Ads

Mastering Mobile App Engagement Ads

As a mobile marketer, one of your main responsibilities is getting people to engage with your company’s mobile app. Building awareness to increase installs is important, but ...

Advertising, Google AdWords, Mobile Advertising, Search Advertising

5 Ways to Optimize AdWords Campaigns for Mobile

Every year, groups of very smart advertisers are asked to give their prediction for the future of digital advertising. For the past 3-4 years, the answer was an overwhelming ...

Advertising, Google AdWords, Mobile Advertising, Search Advertising

Use AdWords Callout Extensions to Strengthen Your Offer

Savvy advertisers know that highlighting perks like “free shipping” and “price matching” can strengthen their offer and improve the performance of their ads. But it can be ...

Mobile Advertising, PPC News, Social, Social Advertising, Twitter Ads

Mobile Carrier and New Device Targeting Comes to Twitter Ads

Twitter has rolled out two clever new features to its ad platform to help you target users on mobile devices: mobile carrier targeting and new device targeting.

Advertising, Mobile Advertising, News, Social

The Future of Advertising: A Special Edition of This Week in Ad Tech

As we prepared for our sold out NewCo SF session on "The Future of Advertising," we read through a lot of great articles on the topic. We figured you may enjoy reading them as ...

Advertising, Mobile Advertising, News, Social

Prepare for Apple’s Reintroduction to the Mobile Ad World

In behavior that’s typical for this company, Apple has been sitting back and letting the world (read: other companies) do their R&D for it, and it is the smartest move that ...