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    Like and Share Buttons Available in Facebook Ad Targeting, Lowered CPIs on Facebook, How to Measure Offline Value of Paid Search Clicks, And More...

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    Facebook Supersedes Google in Referral Traffic, How Twitter Ads Can Inform Your Facebook Strategy, Facebook Tests GIFs in Ads, and More...

    This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.