Facebook, Facebook Ads, Facebook advertising, Paid Social, Social

Ignoring the Funnel: The Unlikely Facebook Ads Strategies That Work

When it comes to Facebook Ads, there are a lot of tried-and-true practices that work for obvious reasons a vast majority of the time. But then there are those exciting ...

Analytics, Facebook, Facebook Ads, Facebook Analytics, Paid Marketing Analytics, Paid Social

5 Ways Facebook Analytics Beats Google Analytics

Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google Analytics at measuring and analyzing your audience?

Facebook Ads, Paid Social, PPC News

2017 in Review: AdStage’s Top 5 Articles on Facebook Ads

2017 has been a busy year for Facebook advertisers. From revamping the Ad Manager and adding Lifestyle templates to reducing audience targeting options and creating new ...

agency, Agency Life, Agency Tips, Paid Social, PPC Reporting, PPC Reports, Reporting, Search Advertising

How PPC Managers Can Work With Other Departments

Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out to other departments to sync ...

Advertising, Facebook Ads, News, Paid Social, PPC, PPC News, Social, Social Advertising

7 Major Updates for Facebook Advertisers

What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

Advertising, Paid Social, PPC, Search Advertising

5 Easy Fixes for Paid Search Campaigns

As marketers, we like coming up with new hacks and ideas to outsmart the competition. But the truth is, we often benefit more from reducing harm than from fresh tactics. Here's ...

Advertising, AdWords, Paid Social, PPC, Search Advertising

How To Extend Your Ad Copy Into Converting Landing Pages

You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and copy, and finally releasing it ...

Advertising, B2B Marketing, B2B PPC, LinkedIn, LinkedIn Ads, Paid Social, Social

LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty ...

AdStage, agency, Attribution, Facebook Ads, Paid Social, #PPCPodcast, Social, The PPC Show, The PPC Show [Podcast]

Facebook Ads and How to Make Them Work for You

Since its launch, Facebook Ads have become one of the most powerful customer acquisition channels.