PPC, SEM, Negative Keywords

Afraid To Ask: Negative keywords and how to optimize them

If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

Advertising, PPC

10 PPC Tools to Steal Your Competitors’ Best Ads

One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative ...

Advertising, Content Marketing, PPC, Social Media Advertising, Video, Video Ads

Facebook vs. YouTube: Which Platform Is More Effective for Video Marketing? [Report]

Are you creating more marketing videos this year? Most marketers say, yes, and most prefer YouTube over Facebook (87% vs. 68%). If video marketing is on your to-do list for ...

Career, PPC, PPC Conferences

How to Speak at a PPC Conference: Tips from 13 Experts

Speaking in public is one of the most rewarding experiences anyone can have. To start, you get the chance of becoming known in your industry, which boosts your perceived ...

Advertising, Google AdWords, PPC, PPC Automation

Google Shopping Ads: 9 Quick Tips You Need to Win

Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your customer’s shopping cart. Intrigued? ...

Closed-loop Reporting, Effective PPC Reports, PPC, PPC Reporting, Reporting

7 Benefits of Closed-Loop Reporting

If you’re running a business in 2018, you certainly know that your success largely depends on your ability to acquire high-value customers at a low cost. If your ability to ...

Google Sheets, PPC, PPC Tools

10 Made-For-Marketing Google Sheets Add-Ons

As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not alone! There are tons of ...

AdWords, Google AdWords, Holiday Advertising, PPC, Search

How to Use AdWords Extensions to Boost Conversion During the Holiday Season

Amid the flurry of holiday ads, achieving a high ad rank in AdWords almost seems like a miracle. The competition is tough! Many retailers launched their PPC campaigns very ...

B2B PPC, Brand Safety, E-Commerce Marketing, PPC, PPC News

Brand Safety: The New Must-Have PPC Metric

For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages ...

Automation, PPC, PPC Agency

Why Robots Will Never Run PPC Agencies

Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started minimizing their cyber ...