Leading PPC Blog and PPC Podcast

PPC Advertising, Search Advertising, Youtube Ads

4 Reasons Search Marketers Are Excited About YouTube Advertising

2018 has been one hell of a year for us digital marketers already, hasn’t it? New features rolling out, a new UI driving all of us crazy, and GDPR having us:

Bing Ads, PPC Advertising, PPC Automation

3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network

Anya Pratskevich 4 minute read

The eyes and ears of the PPC community may be on AdWords and Facebook ads, but behind the scenes, Microsoft has quietly turned into a billion-dollar advertising giant.

Advertising, Audience Targeting, GDN, Google AdWords, Paid Search, PPC Advertising, Search

Stop Dismissing the GDN and Engage Traffic That Converts

Natalie Barreda 4 minute read

We’ve all heard it before.

Advertising, AdWords, Google AdWords, PPC Advertising

7 Simple Google AdWords Hacks That Can Double Your ROI

Pam Neely 11 minute read

Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ ...

Advertising, AdWords, PPC Advertising, PPC Agency

How to Pass the 2018 AdWords Exam in 7 Days While Working Full-Time

Anya Pratskevich 7 minute read

About half a year ago, I got my first AdWords certificate. It all began when we at AdStage found out that we needed at least two AdWords-certified people in the company to ...

Advertising, Agency Tips, PPC Advertising, PPC Agency

How to Interview a New PPC Agency [Infographic]

Breanna Lambert 7 minute read

Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, ...

Agency Tips, Facebook Ads, PPC Advertising, Social, Social Ads

How to Fix a Failing Facebook Campaign

Matt Mason 5 minute read

It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained ...

Automation, Black Friday, Flighting, Holiday Advertising, PPC Advertising, Sequence Ads

How to Automate Your Ad Sequences For Black Friday and Cyber Monday

Ivan Kreimer 8 minute read

Black Friday and Cyber Monday are two of the most awaited days of the year for all online retailers. Last year, Black Friday and Cyber Monday represented over $6.5 billion in ...

Advertising, Facebook advertising, Facebook Boosted Posts, Facebook Posts, PPC, PPC Advertising, Social

6 Reasons Why I Started Boosting Facebook Posts

Hannah Lennett 3 minute read

Facebook had over 1.86B active users at the end of 2016, and its News Feed real estate has become a hot commodity. Between your friends’ content and paid advertising, Facebook ...