Advertising, AdWords, PPC Advertising, PPC Agency

How to Pass the 2018 AdWords Exam in 7 Days While Working Full-Time

About half a year ago, I got my first AdWords certificate. It all began when we at AdStage found out that we needed at least two AdWords-certified people in the company to ...

Advertising, Career, PPC Agency

Top 7 Skills to Take Your Performance Marketing Career to the Next Level

What makes an effective paid marketer? Looking for answers, I asked some of the industry's most prominent paid marketers about the top skills to develop in 2018 to become a PPC ...

Advertising, Agency Tips, PPC Advertising, PPC Agency

How to Interview a New PPC Agency [Infographic]

Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, ...

Automation, PPC, PPC Agency

Why Robots Will Never Run PPC Agencies

Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started minimizing their cyber ...

PPC Agency, PPC Reporting, Reporting

The Easiest Way for Agencies to Get a Pulse on Business

One of the advantages of working at an agency is getting an unfettered look into the data of many different businesses. Not only does this helps leaders and directors shore up ...

agency, Agency Life, Management Tips, PPC Agency, Productivity

An Agency Director's Guide to Preventing Team Burnout

The national unemployment rate is down 50% since 2012, yet employees are still overworked and stressed. How can that be if there are more people to share the workload and how ...

Advertising, AdWords, In-house PPC, PPC Agency

Should You Hire an Agency or In-House PPC Expert?

Whether you have a large or small PPC budget, you need to have someone who knows how to manage your campaigns for maximum performance. Most companies follow two schools of ...