Bing Ads, PPC Advertising, PPC Automation

3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network

The eyes and ears of the PPC community may be on AdWords and Facebook ads, but behind the scenes, Microsoft has quietly turned into a billion-dollar advertising giant.

AdWords, Automation, Google AdWords, PPC Automation

3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS

When AdWords first launched in 2000, manual and automated bidding were the only options. To succeed in paid search, you really had to know how to bid. You would manually set ...

Facebook, Facebook Ads, Facebook guide, PPC Automation, Social

The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization

I joined JD a few months ago on the PPC Show podcast to talk about my experience using Facebook’s campaign budget optimization feature which was (at the time) just starting to ...

Advertising, Google AdWords, PPC, PPC Automation

Google Shopping Ads: 9 Quick Tips You Need to Win

Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your customer’s shopping cart. Intrigued? ...

Automation, E-Commerce Marketing, PPC Automation

5 Steps to Optimize Dayparting

Dayparting is a must for anyone running online ads, and optimizing it is an effective way to both decrease your spend and increase ROI. Below is a list of five steps that can ...

Automation, Flighting, PPC Automation, Sequence Ads

Ad Flighting: How to Automate Your Seasonal Advertising

In a perfect marketer’s world, views convert into clicks, and clicks convert into purchases every time a person sees your ads.

AdStage Pro Tips, Automated Rules, Cross-Network, PPC, PPC Automation

3 Cross-Network Rules for PPC Optimization at Scale

As anyone involved with PPC will tell you, optimization is key. But, it can be very hard when you have a ton of data to monitor and act upon each day. Keeping cost per ...

Automation, PPC Automation

The Future of PPC Automation: 7 Experts Weigh In

The world of PPC is going through deep changes thanks to the power of automation. Automation is helping PPC specialists and agencies free their time from mundane tasks to focus on ...

Advertising, Automation, PPC Automation

How to Save 10 Hours on PPC Management With Automation

Managing a PPC campaign takes time. A big part of that time is taken by activities you repeat over and over, like scheduling ads, optimizing bids, and keyword management.

Automation, PPC Automation, Social

Why AdStage Automation Beats Facebook Automation Every Time

If you’re a smart paid social advertiser, you have a whole lot of Facebook ads running at once. And, if you’re a savvy advertiser, you know exactly how you want to optimize ...