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    Benchmark Report, PPC Metrics, Instagram Ads

    Instagram Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Despite what’s going on over at parent company Facebook, Instagram continues to thrive, and marketers are more than willing to pay to play, especially as more consumers flock ...

    Benchmark Report, Lead Generation, Facebook guide, PPC Metrics

    Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Facebook just can’t seem to stay out of the news these days, especially when it comes to data collection methods and privacy concerns. But that didn’t stop the social media ...

    Benchmark Report, PPC Metrics, Bing Ads

    Bing Ad Benchmarks for CPC, CPM, and CTR in Q3 2018

    Despite its 17% revenue growth year over year, Bing is forever trying to sprint out from under Google’s shadow. Earlier this year, Google expanded ad capabilities to allow more ...

    Benchmark Report, PPC Metrics

    Instagram Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

    In Q3 2018, we analyzed nearly 872 million impressions and over 6 million clicks on Instagram to calculate median CPC, CPM, and CTR for the ever popular social platform. ...

    Benchmark Report, Lead Generation, Facebook guide, PPC Metrics

    Facebook Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

    In Q3 2018, we analyzed over 3.4 billion impressions and over 48 million clicks across Facebook News Feed, Audience Network, and Messenger to surface median CPC, CPM, and CTR ...

    Analytics, B2B Marketing, B2B PPC, Closed-loop Reporting, Lead Generation, PPC Metrics

    MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

    As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

    Analytics, Facebook, Facebook Ads, PPC Metrics, ROI

    ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

    Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...

    Analytics, Closed-loop Reporting, PPC Metrics, PPC Reporting, Social, Social Media Advertising

    How to Measure Social Media Effectiveness

    Ah, the eternal question: Is your social media marketing effective?

    Advertising, B2B Marketing, Closed-loop Reporting, Demand Generation, PPC Metrics, PPC Reporting

    How B2B Marketing Budgets Will Evolve in 2018

    70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.