Leading PPC Blog and PPC Podcast

Bing Ads Benchmarks for Q4 2018 + Why “the future looks brighter for Bing”

According to an announcement Microsoft made early this year, Bing ad revenue rose 14% in the fourth quarter of 2018. When Merkle released its Q4 2018 Digital Marketing Report, ...

Instagram Ads, PPC Metrics, Benchmark Report

Instagram Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 3 minute read

Despite what’s going on over at parent company Facebook, Instagram continues to thrive, and marketers are more than willing to pay to play, especially as more consumers flock ...

PPC Metrics, Benchmark Report, Lead Generation, Facebook guide

Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 6 minute read

Facebook just can’t seem to stay out of the news these days, especially when it comes to data collection methods and privacy concerns. But that didn’t stop the social media ...

PPC Metrics, Benchmark Report, Bing Ads

Bing Ad Benchmarks for CPC, CPM, and CTR in Q3 2018

Breanna Lambert 3 minute read

Despite its 17% revenue growth year over year, Bing is forever trying to sprint out from under Google’s shadow. Earlier this year, Google expanded ad capabilities to allow more ...

PPC Metrics, Benchmark Report

Instagram Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

Breanna Lambert 4 minute read

In Q3 2018, we analyzed nearly 872 million impressions and over 6 million clicks on Instagram to calculate median CPC, CPM, and CTR for the ever popular social platform. ...

PPC Metrics, Benchmark Report, Lead Generation, Facebook guide

Facebook Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

Breanna Lambert 7 minute read

In Q3 2018, we analyzed over 3.4 billion impressions and over 48 million clicks across Facebook News Feed, Audience Network, and Messenger to surface median CPC, CPM, and CTR ...

B2B Marketing, B2B PPC, Closed-loop Reporting, PPC Metrics, Lead Generation, Analytics

MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

Breanna Lambert 5 minute read

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

Facebook Ads, PPC Metrics, ROI, Analytics, Facebook

ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

Jennifer Thomé 5 minute read

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...