Benchmark Report, PPC Metrics, Bing Ads

Why you shouldn’t ignore Bing according to Q3 2018 Bing Benchmarks: CPC, CPM, CTR

Despite its 17% revenue growth year over year, Bing is forever trying to sprint out from under Google’s shadow. Earlier this year, Google expanded ad capabilities to allow more ...

Benchmark Report, PPC Metrics

Instagram Ad Spend ⬆ 177% + Benchmarks for CPC, CPM, & CTR

In Q3 2018, we analyzed nearly 872 million impressions and over 6 million clicks on Instagram to calculate median CPC, CPM, and CTR for the ever popular social platform. ...

Benchmark Report, Lead Generation, Facebook guide, PPC Metrics

Facebook Ads Benchmarks for CPC, CPM, & CTR in Q3 2018

In Q3 2018, we analyzed over 3.4 billion impressions and over 48 million clicks across Facebook News Feed, Audience Network, and Messenger to surface median CPC, CPM, and CTR ...

Analytics, B2B Marketing, B2B PPC, Closed-loop Reporting, Lead Generation, PPC Metrics

MQL vs. SQL: What's the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The ...

Analytics, Facebook, Facebook Ads, PPC Metrics, ROI

ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...

Analytics, Closed-loop Reporting, PPC Metrics, PPC Reporting, Social, Social Media Advertising

How to Measure Social Media Effectiveness

Ah, the eternal question: Is your social media marketing effective?

Advertising, B2B Marketing, Closed-loop Reporting, Demand Generation, PPC Metrics, PPC Reporting

How B2B Marketing Budgets Will Evolve in 2018

70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.

Advertising, Analytics, E-Commerce Marketing, Marketing Metrics, PPC Metrics, Reporting

44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

The National Retail Federation predicts that online is going to be the major driver of growth for retail in the next years to come. No surprises here: consumers spend more and ...

PPC Metrics, PPC Reporting, Reporting, Closed-loop Reporting

PPC KPIs That Matter to a CMO; Director; Manager

Nearly everyone’s been in a meeting where your boss asks for a specific piece of information and your mind goes blank as you fumble through your notes and try desperately to ...