PPC News, The PPC Show

This Week in Ad Tech: Amazon Is Testing Video Ads in Search

This week, Amazon started showing video ads in search, Facebook asked large Pages to go through a special authorization, and Google Analytics launched cross-device reporting ...

PPC News, AdWords, Google Ads

Key Takeaways From Google Marketing Live in 280 Characters or Less

At Google Marketing Live in San Jose last week, Google announced a slew of new features. All are loaded with AI and machine learning, which means that search advertising is ...

Facebook Ads, PPC News

5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition

Last week, Facebook shipped a new feature which allows anyone to see the ads any business is running on the platform. This is designed to bring more transparency to ads and ...

B2B PPC, LinkedIn Ads, PPC News

2017 in Review: AdStage's Top 5 Articles on LinkedIn Ads

This article is a collection of must-read blog posts on LinkedIn Ads we posted on the AdStage blog in 2017, as measured by the number of social shares.

Facebook Ads, Paid Social, PPC News

2017 in Review: AdStage’s Top 5 Articles on Facebook Ads

2017 has been a busy year for Facebook advertisers. From revamping the Ad Manager and adding Lifestyle templates to reducing audience targeting options and creating new ...

Facebook Ads, Instagram Ads, Messenger Ads, PPC News

Top 2018 Facebook Ads Predictions from the Experts

Can we agree that we’re spending more time on our phones? We can't get enough of these pocket-sized computers.

B2B PPC, Brand Safety, E-Commerce Marketing, PPC, PPC News

Brand Safety: The New Must-Have PPC Metric

For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages ...

Facebook Messenger Ads, Messenger Ads, PPC News, Benchmark Report

How Much Do Facebook Messenger Ads Cost?

Facebook announced on their Q3'17 earnings call that "more than 20 million businesses are communicating with customers through Messenger." And TechCrunch reported back in ...

PPC News, Social Advertising, Social Media Advertising, Twitter Ads, Benchmark Report

Twitter CPMs Increase 27% In 2017 [Report]

We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, ...