Leading PPC Blog and PPC Podcast

Benchmark Report, Facebook Ads, PPC News, Social

Facebook CPMs Increase 171% In 2017 [New Report]

JD Prater 5 minute read

Over the last year, we've analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the ...

Advertising, Facebook Ads, News, Paid Social, PPC, PPC News, Social, Social Advertising

7 Major Updates for Facebook Advertisers

Anya Pratskevich 5 minute read

What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

PPC News, Quora Ads, Quora Advertising, webinar

Webinar: Getting Started with Quora Ads

JD Prater 1 minute read

Webinar Recap featuring Quora and AdStage: Getting Started with Quora Ads Quora's Head of Product Marketing, Puja Ramani, and AdStage's Head of Customer Acquisition, JD Prater, ...

Facebook guide, Facebook Lookalike Audiences, PPC News, Social

Quick Guide to Facebook Value-Based Lookalike Audiences

Breanna Lambert 6 minute read

Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level ...

PPC News, webinar

Level Up: A Deep Dive into Conversion Tracking Problems

JD Prater 2 minute read

Join AdStage & Hanapin for a Webinar on Thursday, June 15th at 1:00 pm EST You might have your blinders narrowed in on the lead, but it’s time to take a step back. Arguably ...

Advertising, Advertising Report, PPC News

What Does the 2017 State of Digital Marketing Have in Common with the Doors of a Billionaire?

Meg Prater 3 minute read

… they’re both all about being mobile. That’s what Marin Software found (more or less) when they surveyed 500 digital marketing managers from the world’s top agencies and ...

Advertising, Automation, Machine Learning, PPC News

What’s Sexier Than Machine Learning? Not Much, My Friends …

Meg Prater 4 minute read

Machine Learning Marketing Report Machine learning. Is there anything marketers are more excited about right now? While machine learning marketing applications are still a ...

Facebook Ads, Facebook Analytics, PPC News, Social

Quick Guide to the New Facebook Delivery Insights

JD Prater 8 minute read

Ever wonder if your ads are competing for visibility in the Facebook auction? Or how much they're competing against each other?

Conversion Tracking, Facebook Ads, Facebook advertising, PPC News, Social

Quick Guide to Facebook Offline Conversions

Breanna Lambert 7 minute read

Attribution is one of the toughest parts of the marketing cycle to measure (we’ve even proposed ways to help solve the problem). According to attribution software company ...

Marketing Automation, MarTech, PPC News, Social Advertising

How to Align Your Marketing Automation with Social Ads

JD Prater 1 minute read

Grabbing a prospect's attention in B2B is difficult. Email inboxes are always flooded with higher priority content, and prospects don't typically think about their work needs ...

1 2 3 4 5

... 8