Analytics, Closed-loop Reporting, PPC Reporting, AdStage Product

Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

Reporting on paid ad performance across all search and social networks is a weekly or monthly task for lead generation marketers. It would be great if this was the only time ...

Cross-Channel Reporting, PPC Reporting, PPC Tools, Reporting

A Buyer's Guide to the Best Agency Reporting Software

Are you in the market for an automated reporting tool? Some agencies see PPC software as an extra cost and stick to Excel or Google Sheets. Others build solutions in-house.

Analytics, Data visualization, PPC Reporting, Reporting

The Art of the Chart: 5 Keys to Stunning Data Visualization

When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full of data-dense tables, and they ...

Analytics, Closed-loop Reporting, PPC Metrics, PPC Reporting, Social, Social Media Advertising

How to Measure Social Media Effectiveness

Ah, the eternal question: Is your social media marketing effective?

Advertising, B2B Marketing, Closed-loop Reporting, Demand Generation, PPC Metrics, PPC Reporting

How B2B Marketing Budgets Will Evolve in 2018

70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.

Analytics, Closed-loop Reporting, E-Commerce Marketing, PPC Reporting, Reporting, ROI

Closing the Loop on Retail Marketing ROI

Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and for all that retail is not ...

Analytics, Closed-loop Reporting, PPC Reporting

How to Measure Incremental Revenue in Paid Marketing

If you can drive revenue and growth above the cost of advertising, why would you want to cap your marketing budget? The truth is, that’s not how most marketing organizations ...

Closed-loop Reporting, Effective PPC Reports, PPC, PPC Reporting, Reporting

7 Benefits of Closed-Loop Reporting

If you’re running a business in 2018, you certainly know that your success largely depends on your ability to acquire high-value customers at a low cost. If your ability to ...

Analytics, Excel, Google Sheets, Google Sheets Add-On, PPC Reporting, Reporting

Excel vs. Google Sheets: Which is Better for PPC Reporting?

You have finished your campaign. You see all the data you’ve collected during the campaign. To your delight, everything looks great. As you open the csv's and xslx's you have ...

Cross-Channel Reporting, Data API, Effective PPC Reports, Google Data Studio, PPC Reporting, Product Updates, Reporting

How to Build a PPC Report with Google Data Studio

Google Data Studio is a data visualization tool that allows you to create custom dashboards and reports that are easy to read and share.