AdStage Product, Closed-loop Reporting, PPC Reporting, Analytics

    Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

    Reporting on paid ad performance across all search and social networks is a weekly or monthly task for lead generation marketers. It would be great if this was the only time ...

    Cross-Channel Reporting, PPC Reporting, PPC Tools, Reporting

    A Buyer's Guide to the Best Agency Reporting Software

    Are you in the market for an automated reporting tool? Some agencies see PPC software as an extra cost and stick to Excel or Google Sheets. Others build solutions in-house.

    PPC Reporting, Reporting, Analytics, Data visualization

    The Art of the Chart: 5 Keys to Stunning Data Visualization

    When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full of data-dense tables, and they ...

    Closed-loop Reporting, PPC Metrics, PPC Reporting, Social, Social Media Advertising, Analytics

    How to Measure Social Media Effectiveness

    Ah, the eternal question: Is your social media marketing effective?

    Advertising, B2B Marketing, Closed-loop Reporting, PPC Metrics, PPC Reporting, Demand Generation

    How B2B Marketing Budgets Will Evolve in 2018

    70% of marketers expect an increase in demand generation budgets in 2018, according to the Demand Generation Survey.

    Closed-loop Reporting, E-Commerce Marketing, PPC Reporting, ROI, Reporting, Analytics

    Closing the Loop on Retail Marketing ROI

    Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and for all that retail is not ...

    Closed-loop Reporting, PPC Reporting, Analytics

    How to Measure Incremental Revenue in Paid Marketing

    If you can drive revenue and growth above the cost of advertising, why would you want to cap your marketing budget? The truth is, that’s not how most marketing organizations ...

    Closed-loop Reporting, PPC, PPC Reporting, Reporting, Effective PPC Reports

    7 Benefits of Closed-Loop Reporting

    If you’re running a business in 2018, you certainly know that your success largely depends on your ability to acquire high-value customers at a low cost. If your ability to ...

    Excel, Google Sheets Add-On, PPC Reporting, Google Sheets, Reporting, Analytics

    Excel vs. Google Sheets: Which is Better for PPC Reporting?

    You have finished your campaign. You see all the data you’ve collected during the campaign. To your delight, everything looks great. As you open the csv's and xslx's you have ...

    Cross-Channel Reporting, PPC Reporting, Google Data Studio, Product Updates, Reporting, Data API, Effective PPC Reports

    How to Build a PPC Report with Google Data Studio

    Google Data Studio is a data visualization tool that allows you to create custom dashboards and reports that are easy to read and share.