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    B2B Marketing, Instagram Ads, PPC, Digital Advertising, Display Advertising

    23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

    For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere ...

    Facebook Ads, PPC, Facebook Relevance Score, Digital Advertising, Display Advertising

    How to optimize your campaign based on Facebook's 3 new relevance scores

    The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...

    PPC, Digital Advertising, Display Advertising

    3 Bottom-of-Funnel Strategies to Improve ROI Today

    Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features designed to promote more ...

    B2B Marketing, PPC, Digital Advertising, Display Advertising

    E-Book: Demystifying ROI for B2B Marketers

    Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple, transactional process that’s easily ...

    Facebook Ads, PPC, Digital Advertising, Display Advertising, Google Ads

    How To + Tools to Set Your PPC Campaign Budget

    When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t yield you what you want. ...

    PPC, Digital Advertising, Display Advertising

    Emergency Guide to Fixing a Failing PPC Campaign

    How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be a part of it. More likely, ...

    PPC, Digital Advertising, Display Advertising

    The 17 PPC Stats & Trends You Need to Know

    There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always good to have some ...

    Negative Keywords, PPC, SEM

    Afraid To Ask: Negative keywords and how to optimize them

    If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

    Advertising, PPC

    10 PPC Tools to Steal Your Competitors’ Best Ads

    One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative ...

    Advertising, Content Marketing, PPC, Social Media Advertising, Video, Video Ads

    Facebook vs. YouTube: Which Platform Is More Effective for Video Marketing? [Report]

    Are you creating more marketing videos this year? Most marketers say, yes, and most prefer YouTube over Facebook (87% vs. 68%). If video marketing is on your to-do list for ...