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    PPC, PPC Conferences, Career

    How to Speak at a PPC Conference: Tips from 13 Experts

    Speaking in public is one of the most rewarding experiences anyone can have. To start, you get the chance of becoming known in your industry, which boosts your perceived ...

    Advertising, Google AdWords, PPC, PPC Automation

    Google Shopping Ads: 9 Quick Tips You Need to Win

    Google Showcase Ads display results for commercial searches above AdWords ads, creating a unique opportunity to get your product into your customer’s shopping cart. Intrigued? ...

    Closed-loop Reporting, PPC, PPC Reporting, Reporting, Effective PPC Reports

    7 Benefits of Closed-Loop Reporting

    If you’re running a business today, you certainly know that your success largely depends on your ability to acquire high-value customers at a low cost. If your ability to ...

    PPC, Google Sheets, PPC Tools

    10 Made-For-Marketing Google Sheets Add-Ons

    As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not alone! There are tons of ...

    Google AdWords, PPC, Search, AdWords, Holiday Advertising

    How to Use Google Ads Extensions to Boost Conversion During the Holiday Season

    Amid the flurry of holiday ads, achieving a high ad rank in Google Ads almost seems like a miracle. The competition is tough! Many retailers launched their PPC campaigns very ...

    B2B PPC, Brand Safety, E-Commerce Marketing, PPC, PPC News

    Brand Safety: The New Must-Have PPC Metric

    For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages ...

    PPC, PPC Agency, Automation

    Why Robots Will Never Run PPC Agencies

    Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started minimizing their cyber ...

    PPC, Productivity, AdStage Pro Tips, Automation

    10 PPC Alerts to Boost Your Performance

    Whether you’re an agency or in-house advertiser, keeping tabs on your campaign performance across different channels is a lot of work. From spend monitoring to ad ranking, ...

    Advertising, PPC, Retargeting, Search Advertising, Display Advertising

    What's Next in Performance Advertising

    Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, ...

    Cross-Network, PPC, Automated Rules, PPC Automation, AdStage Pro Tips

    3 Cross-Network Rules for PPC Optimization at Scale

    As anyone involved with PPC will tell you, optimization is key. But, it can be very hard when you have a ton of data to monitor and act upon each day. Keeping cost per ...