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    Advertising, Advertising technology, agency, PPC, Agencies

    An Agency Director’s Guide to Surviving the Digital Data Jungle

    What’s giving agency directors headaches these days? Rising CPC costs and slimmer margins? Grim outlook for global ad spending? Ad tech startups aggressively chasing the ...

    News, Advertising, Facebook Ads, Paid Social, PPC, PPC News, Social, Social Advertising

    7 Major Updates for Facebook Advertisers

    What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

    Advertising, PPC, Search Advertising, AdWords, Display Advertising

    Retargeting Ads: 7 Best Practices to Supercharge Performance

    As a marketer, it's troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with tight budgets. Retargeting can ...

    Advertising, B2B PPC, Mobile Advertising, PPC, Social Advertising, Search Advertising, Analytics

    What PPC Marketers Need to Know about Third-Party Data

    Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked data... So much data, and so ...

    Advertising, Paid Social, PPC, Search Advertising

    5 Easy Fixes for Paid Search Campaigns

    As marketers, we like coming up with new hacks and ideas to outsmart the competition. But the truth is, we often benefit more from reducing harm than from fresh tactics. Here's ...

    Advertising, agency, Agency Tips, PPC, Social Advertising, Google Analytics

    How to Become a PPC Expert

    How does one become a PPC expert? You don’t need a formal degree to run ads. In fact, many of today’s brightest paid search marketers say they “just landed into it.” Some ...

    Advertising, Paid Social, PPC, Search Advertising, AdWords

    How To Extend Your Ad Copy Into Converting Landing Pages

    You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and copy, and finally releasing it ...

    Advertising, PPC

    5 Women Who Inspired Me to Be a Better PPC Marketer

    The PPC industry, later expanded to Paid Media, is less than two decades old; while one of the oldest digital mediums—the web banner ad—was launched just prior, in 1994. ...

    Advertising, agency, PPC, Programmatic Advertising, Programmatic

    Breaking Down Programmatic Advertising for PPC Managers

    Programmatic has been one of the biggest buzzwords being thrown around the industry over the past couple of years. It is also an area of the industry that is growing rapidly, ...

    LinkedIn Ads, LinkedIn Matched Audiences, PPC, PPC News, Social

    Quick Guide to LinkedIn Matched Audiences

    LinkedIn announced a powerful new feature called Matched Audiences, which includes three new targeting tools that let you combine LinkedIn’s professional data with your own ...