Product, Product Updates, Lead Generation, HubSpot

Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary drivers of lead generation ...

Product, AdStage Join, Closed-loop Reporting, Product Updates

Closing the Loop Between Paid Marketing and Sales with AdStage Join

Imagine a paid ad campaign with tons of impressions, a great click-through-rate, and a low cost-per-click cost...this sounds like a marketer’s dream. But is it really making a ...

Design, Product, Product Updates, UX/UI

The Story Behind AdStage’s Newest Creation: the Calculated Metrics Builder

One of my favorite tasks in design, and specifically UX design, is taking seemingly complex ideas and organizing them in such a way as to replace that complexity with an ...

Advertising, agency, Customer Engagement, Customer Feedback, Net Promoter Score, Product, Reporting

Is Net Promoter Score right for your business?

I learned about Net Promoter Score in business school and, when I joined AdStage a few years ago as VP of Product, I thought this would be a great chance to put that skill to ...