Product, Lead Generation, Product Updates, HubSpot

    Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

    Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary drivers of lead generation ...

    Closed-loop Reporting, Product, Product Updates, AdStage Join

    Closing the Loop Between Paid Marketing and Sales with AdStage Join

    Imagine a paid ad campaign with tons of impressions, a great click-through-rate, and a low cost-per-click cost...this sounds like a marketer’s dream. But is it really making a ...

    Product, UX/UI, Product Updates, Design

    The Story Behind AdStage’s Newest Creation: the Calculated Metrics Builder

    One of my favorite tasks in design, and specifically UX design, is taking seemingly complex ideas and organizing them in such a way as to replace that complexity with an ...

    Advertising, agency, Customer Feedback, Net Promoter Score, Product, Reporting, Customer Engagement

    Is Net Promoter Score right for your business?

    I learned about Net Promoter Score in business school and, when I joined AdStage a few years ago as VP of Product, I thought this would be a great chance to put that skill to ...