LinkedIn, LinkedIn Ads, LinkedIn Conversion Tracking, Remarketing, Social

How to Create LinkedIn Remarketing Audiences from User Interactions

We love LinkedIn ads for B2B marketing. It may be the only social media platform where you can always be sure to find highly-engaged professionals who are actually actively ...

Remarketing, The PPC Show, The PPC Show [Podcast]

[The PPC Show] Episode 43: Will Larcom, Account Manager at Hanapin Marketing

Have you wondered how to know if it's time to restructure your account? Or how to best use negative placements to exclude certain sites on Google's Display Network or ...

Advertising, Facebook Ads, Remarketing, Retargeting, Social, Social Advertising

The Complete Comparison Guide for Retargeting on Facebook

When retargeting users through Facebook Ads, you have two options: You can use either Custom Audiences, or Facebook Exchange (FBX). But which option should you pick? Overall, ...

Advertising, AdWords, Display Advertising, Facebook Ads, Remarketing, RLSA, Social, Twitter Ads

How to Get Started with Remarketing Campaigns

Are you tired of people leaving your site without signing up, placing an order or doing anything of value? You should be. After all, it took a lot of effort getting them onto ...

Google AdWords, Remarketing, Retargeting, Search

Quick Guide to AdWords Remarketing Campaigns

With Twitter & Facebook introducing self-serve remarketing capabilities in the past few weeks, it seemed right to give credit to the network that offered it first. In this ...