B2B Marketing, Reporting

10 Lead Generation Metrics for Your "Smarketing" Team

About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel and grew into a bi-weekly ...

PPC Events, Reporting

5 Event Marketing Strategies to Boost Lead Generation and ROI

B2B marketing executives allocate at least 24% of their total annual budgets to live events, according to Forrester. In a recent survey by Bizzabo, an event management ...

Reporting

3 Reasons to Ditch Excel Reporting for Good

Among 6,000 (and growing!) marketing technology tools on the market today, one remains consistent across industries and businesses worldwide. Whether you’re an accountant or ...

Instagram Ads, Reporting

The Ultimate Guide to Instagram Ad Reporting in 2018

How do you measure the results of your Instagram ad campaigns?  Instagram is big and getting bigger. Recently, social media marketing master Jay Baer said he believes ...

Reporting, Case Studies

How a Boutique Agency Does White-Label Reporting with AdStage

How do you scale your agency’s business while delivering the high-touch experience that your clients want? The key to success is focusing on high-leverage tasks, while ...

Reporting, AdWords

7 Important Changes to Google AdWords Reporting and Targeting in 2018

Almost every month, Google AdWords introduces new features, and kills off features deemed irrelevant or confusing to its users. Most of these changes – save the major ones – go ...

Cross-Channel Reporting, PPC Reporting, PPC Tools, Reporting

A Buyer's Guide to the Best Agency Reporting Software

Are you in the market for an automated reporting tool? Some agencies see PPC software as an extra cost and stick to Excel or Google Sheets. Others build solutions in-house.

Agency Tips, PPC Tools, Reporting, Effective PPC Reports

White-Label Reports: 5 Ways to Improve the Client Experience

Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story

PPC Reporting, Reporting, Analytics, Data visualization

The Art of the Chart: 5 Keys to Stunning Data Visualization

When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full of data-dense tables, and they ...

Closed-loop Reporting, E-Commerce Marketing, PPC Reporting, ROI, Reporting, Analytics

Closing the Loop on Retail Marketing ROI

Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and for all that retail is not ...