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    Facebook Ads, ROI, Digital Advertising, Marketing Analytics

    Quick Guide to Extend Your Facebook Campaigns

      With Facebook continuing to gobble up most marketer’s budgets, huge amounts of time are spent deciphering the social media giant’s algorithms, digging for the richest ...

    Facebook Ads, ROI, Facebook pixel, Facebook Relevance Score, Digital Advertising, Facebook Lookalike Audiences, Marketing Analytics

    4 Facebook Metrics That will Help You Create the Most Effective Ads

      Before we jump into the Facebook metrics experts say really matter, let’s pull back and define the nebulous “most effective” as it relates to this particular article. Here, ...

    ROI, Digital Advertising, Marketing Analytics, AdStage Join

    Why you need to align sales & marketing now

    The debut of AdStage’s newest product, Join, is clear proof we believe that for marketers to win they must become more aligned and integrated with sales as a way to close the ...

    ROI, user acquisition, Lead Generation, Customer Engagement

    Balancing lead quality and quantity—tips for your marketing funnel

    Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...

    Facebook Ads, PPC Metrics, ROI, Analytics, Facebook

    ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

    Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...

    Closed-loop Reporting, E-Commerce Marketing, PPC Reporting, ROI, Reporting, Analytics

    Closing the Loop on Retail Marketing ROI

    Despite glum predictions, US retailers saw steady growth in 2017 and finished with a record-breaking $598 billion holiday season, proving once and for all that retail is not ...

    Facebook Ads, Facebook advertising, Facebook Boosted Posts, ROI, Social

    Facebook Dark Posts vs Boosted Posts: Which Has the Best ROI

    You already know Facebook is a powerful and necessary channel in your digital marketing strategy from reading reports, but with each different Facebook ad type, which will get ...